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SHELTERS & GAZEBOS

Whether you call them instant shelters, pop up gazebos or mini marquees, at Surf & Turf we have a shelter to suit every budget, from the new premium Canopro Elite aluminium shelter to our latest revised range of Canopro Lite and Robusta Shelters

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INFLATABLES

Make an impact at your next event with inflatables that will blow your competitors out of the water. Surf & Turf is proud to supply an eye catching selection of inflatable products for events.

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PROMOTIONAL ITEMS

Marketing tools with striking effect. Create an impressive backdrop for your event, sports club, exhibition, market or forecourt, with our range of visual marketing tools

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PACKAGES

We’ve created packages especially for you. Need essentials for an event, but not sure where to start? Instead of drawing up a list of products and hopping between different places to find them, you can order everything right here at Surf & Turf

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ACCESSORIES

From ensuring your shelter holds up no matter the weather, to enhancing your set-up with lighting and counters – we have a fantastic range of accessories to meet your needs.

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EVENTS

Every product. Any event. Surf & Turf cover all bases when it comes to the big occasions, offering custom marquees, gazebos, canopies, awnings, branding materials, stands and parasols designed just for you.

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Is Your Roller Banner Being Ignored?

Posted on 28th April 2017

In the grand scheme of an event plan, roller banners are ‘up there’ with your best tools, supporting your stand with a voice of their own. Practically any venture can manipulate them for a sleek, concise brand message. That means roller banner design must be easy, right? Actually, it’s a fine and unique art, which can be useless if approached the wrong way. You may suspect that your roller banners have lost their spark, or never really had it in the first place. To find out, read our decisive traits of a roller banner that isn’t working… The text is tough to read The whole point of these banners is to utilise their height, placement and immediacy. That last factor can be pinned partly on the colours you use – in a specific sense, the interrelation of words and their background. A pale script, for instance, is going to fade into a backing that’s equally washed-out. Yellow lettering on white is the exact counter to a strong, arresting colour scheme. Aside from the fact that people won’t register your banner from a distance, they also aren’t entirely sure what those words are up close. Your logo is relegated to the bottom As any business owner can attest, logos are so, so crucial for grabbing a delegate and telling them what we’re all about. We throw plenty of sweat and tears at a logo design that really makes us satisfied… So, then, what’s the purpose in hiding it at the foot of your roller banner? Remember: this sort of marketing material will be viewed at eye-level, eventually, when a person draws closer to it. By placing a logo at the bottom, you’ll bypass anyone who’s wandering by – those who (unfortunately) don’t have a clue what banner they’re looking at. The contact details are tiny Whatever event you’re prepping for, it’s safe to assume that you won’t speak to everyone. There’ll be tight, eager crowds pouring through the exhibition space, only stopping once every three or four stands. A bad roller banner assumes that conversation is the only method of gaining new business. What do we mean by this exactly? Well, your business (we hope!) has a website or social media. Don’t be shy to grant them a premier spot on your banner; anyone who’s interested in you, but short of time, will note down your details for future contact. It doesn’t put the customer first Again, we’d like to go back to that word ‘immediacy’. Considering your textual messages – which, it must be said, don’t have the privilege of being convoluted – it’s vital to plant a seed of great rhetoric in them. Poor roller banners don’t recognise our hunger to be spoken to, as an individual, out of the masses of an event crowd. This isn’t the time to promote ‘our’ benefits, the story of ‘my’ company. No, it should be swirling around imagined questions from the consumer, or a behaviour they’d like to emulate. If you do it well, your benefits will shine gracefully through on their own. That about wraps it up for now – just like your roller banner, we daresay, after a long and productive showcase! Don’t forget to browse the Surf & Turf website for gorgeous, tailored banner prints, which are only a phone call away. With an eye for their attributes, you won’t put a foot wrong on the path to a great event…

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