Posted on 5th March 2017
At Surf & Turf, virtually anything is possible with our print services, geared to dressing your shelter in its best ever statement. Brands must have a concise, eye-popping aesthetic to unleash at their events; forgoing a professional print is going to make you seem drab, limited, and unconcerned with sending the right impression. We therefore have three different kinds of printing methods on the table. Each has its own advantages, so we think it’s time you learn a bit more about them. Landing on a great design is going to send your footfall through the roof, after all… Option One – Thermo Press Print First off, let’s analyse the most cost-effective approach for small and medium-sized businesses, the Thermo Press Print. We start with vinyl material, which we make to measure. You might have guessed that heat (quite intense heat, we might add) is the lynchpin of this process, delivered by a pressing machine. It casts ink onto the vinyl, which is then applied to pre-stitched canopies. A Thermo Press can produce high-class printing results in five days, while there’s no chance of a rough texture, or limitations on special effects you might be fond of. Subsequently, texts and graphics look amazing, ready for use less than a week after the order’s been given. Option Two – Dye Sublimation Print For a slightly more refined visual – we’re talking high definition imagery, there to stun any prospects from several feet away – go for Dye Sublimation, which acts like dry ice on your shelter fabric. Again, heat is used, but the graphics are composed on a computer beforehand. Dye sublimation ink is very special, mainly because it converts from solid to gas without an intermediary liquid state. It is applied to shelter material prior to stitching, meaning you can play more creatively with the angles and shapes of your design. Suited to one-off projects or small batches of shelter kit, Dye Sublimation Printing has the sharpest colour quality of our list, and grants your imagination total licence to express itself. Option Three – Traditional Screen Print Now for the last on our plethora of printing methods: the Traditional Screen Print, coveted by industries across the world. Essentially, stencils are used to control where the ink spreads on the canopy, and a blade (or squeegee, sort of like a rubber brush) is grazed over the surface, filling in the gaps that’ll form the design. There’s a fair amount of cost behind the initial set-up of this process: the tools aren’t cheap, and neither are the associated. Yet they’re marvellous at producing a huge run of print jobs. Further coats of ink will be applied until we’re happy with the quality of each individual shelter model. Once you hit the right printing technique for your requirements, it’s only a matter of getting in touch with us, outlining your idea, and listening to our feedback. We can very swiftly deal with an exhibition team looking to use one or more printing strategies for their next event, so why not put us to the test?