Sponsoring An Event? 5 Tips To Maximise Exposure

Sponsoring an event brings a level of exposure to a large audience that needs to be made the most of. You’ll want a return on your sponsorship investment, and you can ensure maximum impact by selecting specific branded event kit that’ll stand out amongst the event’s activities.
Here are five essentials that are certain to boost your exposure.
1. Signal people towards your brand
A bit of movement in the breeze is a great way to attract attention. Flags are significantly eye-catching when in motion, making them ideal. Available in three different sizes, both customised feather flags and teardrop banners will stand a head above the rest. If you want to ensure your brand can be seen from far distances, then a giant 5m outdoor flag is the choice for you.

 

Each of our flag options can be used both indoors and outdoors. So, no matter the weather on the day of the event, your branded flag will be there to see regardless.
2. Protect attendees effectively
Whether it’s the sun blasting its rays into people’s eyes, or raindrops showering over those who forgot to bring any waterproofs, these experiences can ruin an event. This is the perfect opportunity to swoop in and shelter guests with parasols.

 

People will remember your brand as the one that kept them shielded from these negative situations. With an easy-to-open rope and pulley system as well as built-in water and UV resistance, there’s no doubt the parasols will provide speedy and adequate protection when sudden adverse weather hits.
3. Pop up your brand
Banners’ substantial size and available printing area makes them fantastic for maximising exposure. There’s also a variety of different types available, so you can choose the one to suit your brand. PVC banners will make you unmissable, whilst sky banners will keep your organisation up high for all to see when paired with a shelter.

Aero-Tex banners are fantastic for mass advertising, and roller banners will ensure guests are swayed by your brand, providing a little more room for information on your products and services or values. Promotional pop up banners will boost your impact whether indoors or outdoors, and can also be quickly erected.

4. Direct attendees towards you

There’ll need to be some sort of seating at the event, and you can keep firmly in people’s minds by offering them some much-needed rest after rushing around on their feet. Directors chairs are perfect for this, providing back support to ensure the comfort of the guests.
Anyone who relaxes in them is likely to not forget you, with the option to add your logo or any text. Surf & Turf’s directors chairs are up to 20% larger and taller than the standard, meaning your branding will be uplifted.

5. Get coverage in the right places

A key part of any event is refreshments. Often, guests are waiting in line for a long period of time. They’ll need something to look at, and the refreshments’ table cover will provide more than ample space for your brand to be seen at all points in the queue.

Counter covers can also be used for registration stands. Using your branding on these will guarantee that your business will be the first thing guests will see on arrival.

With these essentials in your event sponsorship kit, you’re certain to maximise exposure and bring a return on investment. To discover more about these products and the branding options available, get in touch on 01925 819608 or email info@surfturf.co.uk.

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