The Benefits Of Creating A Strong Brand For Your Event

When attending an exhibition or event, you want to stand out. Between visitors and other exhibitors, there are plenty of opportunities for brand exposure. However, without strong branding your chances of footfall will be restricted, and you won’t get the return that you’re after.

With that being said, here are the biggest benefits in developing your brand for events.

Repeat visitors through recognition

If you attend the same exhibition annually, or if there is any crossover in the audiences of the exhibitions that you do attend, then recognition is huge in attracting visitors to your stall. Achieving familiarity with your target market is key to repeat business. And what better way to acquire that traffic than through instant shelters?

Whether in the rain or inside an exhibition hall, when it comes to events, instant shelters visually set you apart from the competition. Alternatively, set your stall in an inflatable expo dome which is guaranteed to turn a few heads! When used in combination with a number of roller banners, you’ll give that much bolder an impression of your brand’s position within the market.

Differentiating your organisation from the exhibitors around you by presenting your brand as something unique offers familiarity that you can use. It provides an introduction when you call attendees you’ve spoken with on the day, to remind them of who you are.

A coordinated marketing approach

Consistency is the next step in getting the most out of your brand at events. It’s all well and good investing in a variety of promotional material, but in order to be effective, they should all be working towards the same goal.

At Surf & Turf, we have a wide array of branding options that can be tailored to your current marketing. For instance, if you’re interested in displaying a shop front banner, consider also how your booklets are branded or if the table cover is using the same strapline.

The major benefit of a uniform approach to your branding is that there won’t be any confusion as to what you’re trying to say. If you’re promoting a new product or service, event branding can relay a very clear message, making you much more likely to be successful in converting your visitors into sales.

Improved credibility through presentation

There’s a lot to be said for good presentation. If your organisation is in the professional services sector, for example, branding alone might be what sets you apart from the competition. When presented with two businesses offering similar services at a similar rate, people will base their decision on a perceived value.

By using bespoke, high quality promotional material, your organisation is much better positioned to be recognised as the reputable brand that it is – and increasingly likely to get traffic and engagement at events.

Exhibiting should be seen as a chance to shine, regardless of the weather! Surf & Turf have an extensive product list that bears all industries in mind. We also have the necessary experience to extract your brand values and put them out into the open. If you’re interested in speaking to one of our Surf & Turf specialists, please get in touch on 01925 819608 or email info@surfturf.co.uk.

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How To Prepare Your Event Kit For Storm Season

There’s nothing worse than the weather report warning that a storm is on its way, just before you head off to set up for your event. It seems there’s no avoiding them suddenly occurring when we least expect (or want!) them to – even the summer of 2018 couldn’t escape Storm Hector.

 

No event month is safe from these extreme weather conditions. So, it’s best to ensure your kit is prepared for every eventuality.
Pick products with multi-functionality

Events that are traditionally held outside are often taken under cover due to destructive gales and brutal rain. The event kit you choose will need to suit both locations, just in case.

Check the features of the products. Inflatables work well both indoors and outdoors, as do flags. Whilst parasols are fantastic for maximising your organisation’s impact, they may look a little bizarre when up inside. But perhaps that suits your brand’s fun personality!

 

Keep kit protected in transit

Even if you’re not exhibiting at outdoor autumn events, like markets, your products can still be at risk of damage. Simply transporting them from a vehicle to an indoor location can expose your kit to the elements.

This risk can be minimised, thankfully. Shelter cover bags can be used to protect the frame and canopy from adverse weather. In addition, during off season, they are great for ensuring your instant shelter doesn’t get damaged whilst in storage.

 

Shield yourself as much as possible

If your outdoor event hasn’t been cancelled, it’s time to think carefully about what you’ll need to exhibit. Your kit should incorporate items that shelter you and any attendees from the rain or wind.

There’s a range of instant shelters available that don’t just provide cover, but are waterproof too. The Canopro Lite even has an extending rain canopy, offering additional protection if required. Our shelters are also constructed from aluminium, so they will prove strong in the face of any winds.

Add accessories for extra armour

To have complete peace of mind that your event setup will stay stable even when the wind is attempting to blow it over, invest in accessories. Stackable weights keep your instant shelter pinned in place, and banners can be secured with ground bars.

Substantial rainfall doesn’t pose a threat either with the right accessories in place. Heavy-duty gutters are fantastic for minimising the risk of leaks between multiple shelters.

Patch-up products with a repair kit

Unfortunately, there are situations where the UK weather is so severe that it gets the better of event kit. But luckily, there are products available that can get your setup back to its best.

Surf & Turf’s repair kit comes with a hammer, combination spanner and allen key with cross point screw driver. So, if the wind causes an instant shelter to topple over, or harm to an inflatable, it can be swiftly fixed.

With these specific items in your arsenal, your event kit will be readily prepared for any storm season. Our products are long-lasting too, meaning you’re covered year after year.

To learn more about Surf & Turf’s storm-combatting kit, get in touch on 01925 819608 or email info@surfturf.co.uk.

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5 Tips For Getting Great Shots Of Your Event Setup

Sharing photographs of your event setup is certain to maximise your exposure and generate engagement with your brand. Pictures are a great marketing tool to use on your social media, website, press releases or printed brochures, but taking them can be difficult – particularly in the sunnier weather.

Here, we share our five tips for making sure the shots you catch are worthy of sharing.

1. Snap at specific times

The higher the sun is in the sky, the more powerful its rays are on the ground. This is also when it’s at its hottest, which can have an effect on guests’ behaviours if you want to capture your setup in use.
You can try avoiding the bright beams by taking your photographs at certain times during the day. Midday is the sun’s peak time, and often it’s shining away until the late afternoon. So it’s best to snap your setup in the morning and perhaps try again later when the sun’s a little lower to avoid harsh lighting.

2. Fill with flash

Direct sunlight can often cause any people or objects in a picture to look under-exposed in comparison to the brightness of the sun. This can be easily combatted with a ‘fill flash’.

It’s great at lighting up anything that’s not been hit by the sun’s rays. Just be sure to check each photo after you have taken them to ensure no one has their eyes closed!

3. Side-step shadows

A major disadvantage of the sun is the shadows it produces. A photo of your shelter from outside, for example, may not show off the contents inside, or your own shadow may be visible at the bottom of the frame. If you can’t avoid the sun altogether, then you’ll need to find a way around the shadow issue.
One method is to take your shots at specific angles. Prior to setting up your kit, try placing props in different positions and see which angle is the best.

4. Don’t forget filters

There are certain camera filters available that are fantastic for lessening the effects of direct sunlight, like polarising and neutral-density filters.
These reduce the light entering the camera, meaning you can use shutter speeds and apertures that are slower and smaller. If your camera doesn’t allow for the use of filters, you can always use software such as Photoshop to adjust your photographs’ brightness, contrast and white balance levels.

5. Succeed with your own shade

Whilst these tips will help you reduce the impact of the sun, the best way to avoid its effects is by blocking it out altogether. You can do this with a reflector, or use a parasol to create your own shaded area.
Thanks to the large surface areas of Surf & Turf’s parasols, you can take shots without any bother – the position of the sun won’t matter, and there’ll be no need for expensive cameras or any post-production work. They also have the added advantage of providing a space for your guests where they can enjoy the weather in comfort during your event.

Parasols can be custom branded too, so you can extend your exposure even further. To find out more about the options available to suit your brand, get in touch on 01925 819608 or email info@surfturf.co.uk.

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Sponsoring An Event? 5 Tips To Maximise Exposure

Sponsoring an event brings a level of exposure to a large audience that needs to be made the most of. You’ll want a return on your sponsorship investment, and you can ensure maximum impact by selecting specific branded event kit that’ll stand out amongst the event’s activities.
Here are five essentials that are certain to boost your exposure.
1. Signal people towards your brand
A bit of movement in the breeze is a great way to attract attention. Flags are significantly eye-catching when in motion, making them ideal. Available in three different sizes, both customised feather flags and teardrop banners will stand a head above the rest. If you want to ensure your brand can be seen from far distances, then a giant 5m outdoor flag is the choice for you.

 

Each of our flag options can be used both indoors and outdoors. So, no matter the weather on the day of the event, your branded flag will be there to see regardless.
2. Protect attendees effectively
Whether it’s the sun blasting its rays into people’s eyes, or raindrops showering over those who forgot to bring any waterproofs, these experiences can ruin an event. This is the perfect opportunity to swoop in and shelter guests with parasols.

 

People will remember your brand as the one that kept them shielded from these negative situations. With an easy-to-open rope and pulley system as well as built-in water and UV resistance, there’s no doubt the parasols will provide speedy and adequate protection when sudden adverse weather hits.
3. Pop up your brand
Banners’ substantial size and available printing area makes them fantastic for maximising exposure. There’s also a variety of different types available, so you can choose the one to suit your brand. PVC banners will make you unmissable, whilst sky banners will keep your organisation up high for all to see when paired with a shelter.

Aero-Tex banners are fantastic for mass advertising, and roller banners will ensure guests are swayed by your brand, providing a little more room for information on your products and services or values. Promotional pop up banners will boost your impact whether indoors or outdoors, and can also be quickly erected.

4. Direct attendees towards you

There’ll need to be some sort of seating at the event, and you can keep firmly in people’s minds by offering them some much-needed rest after rushing around on their feet. Directors chairs are perfect for this, providing back support to ensure the comfort of the guests.
Anyone who relaxes in them is likely to not forget you, with the option to add your logo or any text. Surf & Turf’s directors chairs are up to 20% larger and taller than the standard, meaning your branding will be uplifted.

5. Get coverage in the right places

A key part of any event is refreshments. Often, guests are waiting in line for a long period of time. They’ll need something to look at, and the refreshments’ table cover will provide more than ample space for your brand to be seen at all points in the queue.

Counter covers can also be used for registration stands. Using your branding on these will guarantee that your business will be the first thing guests will see on arrival.

With these essentials in your event sponsorship kit, you’re certain to maximise exposure and bring a return on investment. To discover more about these products and the branding options available, get in touch on 01925 819608 or email info@surfturf.co.uk.

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Blow Up Your Brand This Summer With Inflatables

With such a vast range of event kit options to boost exposure for your brand, it’s difficult to determine what’ll be most effective for your organisation. A traditional instant shelter is certain to draw crowds, but have you considered the influence of inflatables?

They’ve proven successful time and time again at blowing up a brand’s awareness in spectacular fashion. We’ve put together just some of the ways that they’ll prove beneficial when it comes to inflating your business’ impact this summer.

Add an element of fun to an event

When you think of inflatables, your mind automatically goes to bouncy castles and balloons, both of which are associated with summertime events and celebrations. Attendees will notice your brand as the one that’s bringing the fun in the sunshine, meaning there’s no chance of it being forgotten. If you want to liven it up even more, illuminate the entire exhibition with an inflatable light tube – perfect for producing a lively atmosphere and promoting your brand long into the summer evening.
Attract attendees to your stand

Quite simply, inflatables stand out – so people naturally gravitate towards them. Your presence at the event will be maximised, with your brand staying firmly in their minds long afterwards. And no one will have trouble navigating their way to you – the inflatables will quite literally put your brand a head above the rest. You can even use inflatable arches to guide attendees to the entrance of your stand.

Show off your branding

Opt for customised branding to make the most of the attention-seeking inflatables, whether you require simple printing or full flood photographic sublimation. Your organisation will catch the eyes of all passers-by, broadcasting its messages to the masses. If your organisation needs to regularly switch branding or messaging, the interchangeable printed door panels of the inflatable spider dome make it an ideal choice for different campaigns or brands.

Defence against all weathers

You’ll be shielded come rain or shine. Our inflatable awning is waterproof, or you can use the GYBE inflatable star tent, which is not only a great structure to keep sheltered under, but also incredibly eye-catching. If you’re worried about heat causing inflatables to over expand, all our sealed domes have inflation pressure release valves for additional protection.

Strength in all situations

Inflatables may be a lightweight solution, but this won’t cause wind to be a worry. The strong GYBE inflatable tents are made from rip-stop Dacron material, and the inflatable arches come with tie downs and sand weights to keep it steady. And if you’ve got a weekend event, choose an inflatable to last the test of time – the spider dome seals air for up to two days so you won’t need to reinflate.

Whichever inflatable you opt for, using them at your event is sure to blow up your brand in no time. To find out more about the items that’ll amplify your impact, get in touch on 01925 819608 or email info@surfturf.co.uk.

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How To Bootstrap Your Event Marketing Plan

When looking at the budget for your event marketing plan, it may be tempting to simply cut down on costs by dropping certain types of promotion altogether. However, a reduction in marketing can negatively impact the success of your event.

Instead of going down this route, you can lessen the costs in other ways. We’ve put together money-saving advice that’ll bootstrap your event marketing plan for the better.

Negotiate before purchasing
Discover better prices for your products by shopping around. Suppliers you’ve used previously may not be offering you the greatest value for money, so ask for quotes from a few different vendors. Ensure you’re aware of precisely what they’re providing – is custom branding included in the price of your parasol, for example, or will it cost extra?

It’s also a good idea to negotiate before the business’ bank card has left your hand; even small discounts from each supplier could result in significant savings as a whole.

Buy items rather than hiring

If this isn’t the only event you’ll be attending in the near future, it may be more cost-effective to purchase exhibition kit instead of hiring it. If you opt for custom printing, ensure a rebrand, or a change in crucial details such as website address, won’t be happening anytime soon.

Although buying products may cause you to go outside your budget in the short term, spreading the costs over multiple events will allow you to cut costs majorly in the long run.
Purchase package deals and in bulk

It may be that you’re purchasing several items from the same supplier, and so buying in bulk or a package deal may be cheaper. Or perhaps the event organiser could be working with their own suppliers to offer deals that could reduce your costs substantially.

These deals often offer a diverse range of items for your event kits – Surf & Turf has various packages available that include not only instant shelters, but other equipment such as sidewalls and flags. Packages like these provide you with all the necessary promotional tools at a discounted price.
Get interest-free credit

For startups in particular, purchasing items rather than hiring or buying in bulk can affect a business’ short-term cash flow. Instead of thinking ‘we can’t afford this’, you could buy items on credit. Ideally this would be interest-free, reducing the risk of costs ballooning in the future.
Surf & Turf offer interest-free credit on all our event kit, meaning you can enjoy the benefits of promotional products without worrying about unaffordable repayments. [More details]

With Surf & Turf, you can bootstrap your event marketing plan without compromising on the necessities. To find out more about our interest-free credit or available package deals, get in touch on 01925 819608 or email info@surfturf.co.uk.

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How To Grow Your Green Event Plan

Events are certainly exciting experiences, but in the midst of all the exhilaration, it can be easy to forget about your impact on the environment.

Those coming to your stand may not see you as ecologically aware if you clearly haven’t ‘thought green’ when preparing for your event. Thankfully, we’ve put together some simple steps to help you grow an eco-friendly event plan.
Choose a shelter that can be reconfigured

An instant shelter is a necessity for any event, particularly those outside in the British weather. However, a shelter for one event may not suit the requirements of another, resulting in multiple purchases. Not only is this not cost-effective for your organisation, it’s not healthy for our environment either.

Thankfully, this can be easily combatted. There are numerous shelters available that can be reconfigured. The Canopro Elite Instant Shelter, for example, has five adjustable height settings, meaning your event kit can suit a range of locations and purposes. Additionally, this shelter has sides which are interchangeable to match the weather conditions of the day. An environmentally aware and flexible product indeed!

Opt for recyclable equipment

Event kit is manufactured using various materials, but not all of these are recyclable. Products made using non-recyclable components will likely end up in a landfill when their time is up, rather than be reused.

However, aluminium can be fully recycled. Therefore, if possible, opt for this more sustainable material when choosing your event products. The Canopro Lite Instant Shelter uses aluminium frames, making it ideal for any green event plan.

Flooring can fit this criterion too – Surf & Turf’s interlocking solutions are composed from recyclable polypropylene. It’s also unlikely you’ll need to buy additional flooring, because damage is easily repelled by the easy-to-clean and UV-resistant surfaces. This means it’s friendly on your organisation’s budget and on the environment, cutting the need for further production and purchase.

Pick energy efficient accessories

Not only is LED lighting highly energy efficient, using less electricity for the same level of brightness, they are also significantly lower in cost.
Our mains-powered and rechargeable LEDs will efficiently shine a light at your event – they have a very lower power consumption (less than 30 watts), and use no ultraviolet or infrared radiation. On top of this, they have an incredibly long lifetime of 25,000 hours. This equates to 1,041 days, so unless you spend the next three years at events all day every day, you’re unlikely to purchase them again any time soon!

Being green in your event preparation is actually easier than you’d think; you just need to choose the right products. To find out more about the items that can help your event planning grow green, and in turn make your organisation flourish, get in touch on 01925 819608 or email info@surfturf.co.uk.

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April Showers? Survive And Thrive With These Handy Tips

April is supposed to be the month that heralds the start of spring – and with it beautiful sunshine. Anyone who lives in the UK, however, knows that this is not always the case. Instead, year after year, we are graced with a guarantee of ‘April Showers’.

This has actually been a phenomenon since 1886, caused in the most part by the position of the jet stream. However, with the increasing intensity of the UK weather meaning that storms are so bad they actually now have names, the chances of wet weather in April is even higher.

Although we hope Storm Hector doesn’t greet us this month (or at all!) it is always best to be prepared, especially when it comes to exhibiting in the rain. So we’ve put together some handy tips to ensure your event can not only survive, but thrive, in the impending challenging weather conditions.

Cover your exhibition

Your pop-up banners, merchandise freebies, and shiny leaflets all ruined by a downpour? No, that doesn’t sound like our ideal exhibition either.

At the very basic level of protection, you need to ensure your stall is covered. Surf & Turf has a variety of products that can serve these basic needs, including our Canopy Elite Instant Shelters which, as you can guess, shelter your stand from the rain. If its choice of 11 sizes isn’t enough and you require more than one shelters joined together, you can reduce the chances of a leak at the join by using our rain gutters.
Ensure your kit is waterproof

Although having some form of instant shelter is all well and good, if it is not waterproof a particularly heavy downpour can pose a bit of a problem. To improve your organisation’s chance of surviving an exhibition in the rain, a waterproof shelter can make all the difference.

Our Canopy Elite Instant Shelters are waterproof, and there’s the option of one with an extending rain canopy too. On top of this, we have parasols that are water and UV resistant – just in case the British weather has a change of heart and decides to let the sun shine for once!

Watch out for the side effects
It is not just simply rain showering on your exhibition that you have to worry about. Wet weather can also have side effects on the ground, particularly if it’s been pouring down for a while before you arrived to set your stand up.

Stepping in slippy mud isn’t something anyone wants to do, especially at exhibitions when we’re often wearing our best shoes. You certainly wouldn’t want visitors to remember your stall as “that one where our shoes got ruined”, would you?

To combat this, you can get flooring for your exhibition. We provide ground layer tiles with non-slip surfaces, meaning any visitors (even those with already wet shoes) won’t have any safety concerns about approaching your stand. This is ideal for your organisation’s peace of mind, and may also be the deciding factor for potential customers in choosing your stall over another’s.

Exhibiting in the rain doesn’t have to turn into a downpour of events if you have the right kit. Aside from the mentioned products, Surf & Turf have even more of a variety to help with your chances of exhibition success. Get in touch on 01925 819608 or email info@surfturf.co.uk to find out how we can support you.

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Must-Have Accessories For Motorsport Season

When the mornings begin with sunlight spilling through the windows, many of us start looking forward to summertime. For racing fans and petrolheads, this is a particularly exciting time of year. When it comes to this crowd, sunshine signals the start of the motorsport season – and it’s time to start getting ready for the big events.

Here, we point out all the must-have accessories you’ll need for the season ahead, helping you run an exhibition stand that racing fans will be talking about until this time next year.

Start your engines…

Visual impact

Equally adept as authentic start/finish line markers as they are at adding a playful advertising touch to your stand, our inflatable arches are perfect for any motorsport occasion.

Designed for maximum visual impact, these pieces are super easy to set up and are available with full branding – meaning you can cover the arch with your organisation’s colours and logo so that your stand never goes unnoticed.

Storage solutions

Every motorsport stand simply must have a workbench – and we’ve got two of the finest on the market available at Surf & Turf.

The Paddock Bench is a simple, strong and sturdy option with a single surface to support packed toolboxes, whilst The Grand Prix Workbench offers three shelves of space with a kart tyre storage rack. Both can be folded away for easy transportation, clicking back into place in rapid fashion.

The Large Sidewall Bag is also ideal for carrying bits and bobs, including spare tools and tent fittings.

Other essentials

To ensure everything goes smoothly at your next motorsport event, it’s worth equipping yourself with accessories to speed up any repair work that might be needed on your stand – and ones to maximise relaxation!

The Director’s Chair is a particularly popular accessory amongst racing fans, arriving with a fold out table for taking notes or storing drinks and snacks whilst making observations. Available in five colours with full branding, The Director’s Chair can also be folded away for stress-free transportation.

And of course, you can’t forget your Tool and Repair Kit. These combo packs are crucial companions for any exhibition – motorsport or otherwise – helping you keep your shelter in quality condition no matter what the weather throws at you.

Surf & Turf: The go-to place for motorsport equipment

We’ve got everything you could possibly need for a motorsport event right here at Surf & Turf. Even if you’re looking for something in particular that you don’t see listed above, we can still help.

Get in touch with our staff on 01925 819608 or info@surfturf.co.uk. We’ll happily point you in the right direction and answer any questions you might have.

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Spring To Action: Introducing Our New Parasol Range

Smell that? It’s the sweet scent of spring, as welcoming as that of a home-cooked breakfast on a Sunday morning. With spring comes sun, and with sun comes a wide array of open-air events across the country. These are the perfect places to promote your brand in a warm, sunny atmosphere – but you’ll need the right kit to take advantage of the opportunities.

You’ll be glad to hear you’re in the best spot. We’ve recently added top-of-the-line parasols to our terrific catalogue of events gear, which are sure to prove essential additions to your imminent outdoor gatherings. Here, we take a look at our parasol range in closer detail.

Our premium parasols

With any parasol, you need to be looking for two main attributes: dependability and versatility. There’s no use having an umbrella that succumbs to testing conditions, and a rigid parasol can cause all kinds of space issues when it comes to setting up your stand.

Our premium parasols are not just built to last, they’re also flexible and adaptable. Suitable for both residential and commercial use, these umbrellas comfortably beat away beaming sunrays without incurring UV damage, standing tall in strong winds whilst retaining their sense of integrity.

They are also designed with an easily manoeuvrable opening and closing system, making set-up and take-down an absolute breeze. The selection of bases available also means you can pick a parasol that meets the demands of your event, with moveable and in-ground options.

Lastly, there’s also full branding available, which means you can change the look of your parasol to reflect the values and colours of your organisation.

Our Café Series

The Surf & Turf Café Series consists of some of the best-looking and toughest parasols available on the market today. Marine-grade anodized aluminium material means there’s never any need to worry about rising rust, chipped paint, or weathered timber in need of repair.

These parasols are extremely lightweight, too – which means you can take them from one show to another effortlessly. They’re also available in a wide variety of colours, with a 2-year warranty accompanying every umbrella for complete peace of mind. For events and exhibitions during the hotter months, Café Series umbrellas really are the perfect solution – offering maximum shade and a gorgeous, striking look to your event stand.

For more information about Surf & Turf parasols, get in touch with our team today on 01925 819608 or via email on info@surfturf.co.uk. We’d be delighted to answer any questions you might have about our umbrellas or any other products you’re considering for your next event. Contact us today and we’ll ensure you’re the stand-out stall at that upcoming sunshine-swamped expo.

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