April Showers? Survive And Thrive With These Handy Tips

April is supposed to be the month that heralds the start of spring – and with it beautiful sunshine. Anyone who lives in the UK, however, knows that this is not always the case. Instead, year after year, we are graced with a guarantee of ‘April Showers’.

This has actually been a phenomenon since 1886, caused in the most part by the position of the jet stream. However, with the increasing intensity of the UK weather meaning that storms are so bad they actually now have names, the chances of wet weather in April is even higher.

Although we hope Storm Hector doesn’t greet us this month (or at all!) it is always best to be prepared, especially when it comes to exhibiting in the rain. So we’ve put together some handy tips to ensure your event can not only survive, but thrive, in the impending challenging weather conditions.

Cover your exhibition

Your pop-up banners, merchandise freebies, and shiny leaflets all ruined by a downpour? No, that doesn’t sound like our ideal exhibition either.

At the very basic level of protection, you need to ensure your stall is covered. Surf & Turf has a variety of products that can serve these basic needs, including our Canopy Elite Instant Shelters which, as you can guess, shelter your stand from the rain. If its choice of 11 sizes isn’t enough and you require more than one shelters joined together, you can reduce the chances of a leak at the join by using our rain gutters.
Ensure your kit is waterproof

Although having some form of instant shelter is all well and good, if it is not waterproof a particularly heavy downpour can pose a bit of a problem. To improve your organisation’s chance of surviving an exhibition in the rain, a waterproof shelter can make all the difference.

Our Canopy Elite Instant Shelters are waterproof, and there’s the option of one with an extending rain canopy too. On top of this, we have parasols that are water and UV resistant – just in case the British weather has a change of heart and decides to let the sun shine for once!

Watch out for the side effects
It is not just simply rain showering on your exhibition that you have to worry about. Wet weather can also have side effects on the ground, particularly if it’s been pouring down for a while before you arrived to set your stand up.

Stepping in slippy mud isn’t something anyone wants to do, especially at exhibitions when we’re often wearing our best shoes. You certainly wouldn’t want visitors to remember your stall as “that one where our shoes got ruined”, would you?

To combat this, you can get flooring for your exhibition. We provide ground layer tiles with non-slip surfaces, meaning any visitors (even those with already wet shoes) won’t have any safety concerns about approaching your stand. This is ideal for your organisation’s peace of mind, and may also be the deciding factor for potential customers in choosing your stall over another’s.

Exhibiting in the rain doesn’t have to turn into a downpour of events if you have the right kit. Aside from the mentioned products, Surf & Turf have even more of a variety to help with your chances of exhibition success. Get in touch on 01925 819608 or email info@surfturf.co.uk to find out how we can support you.

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Must-Have Accessories For Motorsport Season

When the mornings begin with sunlight spilling through the windows, many of us start looking forward to summertime. For racing fans and petrolheads, this is a particularly exciting time of year. When it comes to this crowd, sunshine signals the start of the motorsport season – and it’s time to start getting ready for the big events.

Here, we point out all the must-have accessories you’ll need for the season ahead, helping you run an exhibition stand that racing fans will be talking about until this time next year.

Start your engines…

Visual impact

Equally adept as authentic start/finish line markers as they are at adding a playful advertising touch to your stand, our inflatable arches are perfect for any motorsport occasion.

Designed for maximum visual impact, these pieces are super easy to set up and are available with full branding – meaning you can cover the arch with your organisation’s colours and logo so that your stand never goes unnoticed.

Storage solutions

Every motorsport stand simply must have a workbench – and we’ve got two of the finest on the market available at Surf & Turf.

The Paddock Bench is a simple, strong and sturdy option with a single surface to support packed toolboxes, whilst The Grand Prix Workbench offers three shelves of space with a kart tyre storage rack. Both can be folded away for easy transportation, clicking back into place in rapid fashion.

The Large Sidewall Bag is also ideal for carrying bits and bobs, including spare tools and tent fittings.

Other essentials

To ensure everything goes smoothly at your next motorsport event, it’s worth equipping yourself with accessories to speed up any repair work that might be needed on your stand – and ones to maximise relaxation!

The Director’s Chair is a particularly popular accessory amongst racing fans, arriving with a fold out table for taking notes or storing drinks and snacks whilst making observations. Available in five colours with full branding, The Director’s Chair can also be folded away for stress-free transportation.

And of course, you can’t forget your Tool and Repair Kit. These combo packs are crucial companions for any exhibition – motorsport or otherwise – helping you keep your shelter in quality condition no matter what the weather throws at you.

Surf & Turf: The go-to place for motorsport equipment

We’ve got everything you could possibly need for a motorsport event right here at Surf & Turf. Even if you’re looking for something in particular that you don’t see listed above, we can still help.

Get in touch with our staff on 01925 819608 or info@surfturf.co.uk. We’ll happily point you in the right direction and answer any questions you might have.

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Spring To Action: Introducing Our New Parasol Range

Smell that? It’s the sweet scent of spring, as welcoming as that of a home-cooked breakfast on a Sunday morning. With spring comes sun, and with sun comes a wide array of open-air events across the country. These are the perfect places to promote your brand in a warm, sunny atmosphere – but you’ll need the right kit to take advantage of the opportunities.

You’ll be glad to hear you’re in the best spot. We’ve recently added top-of-the-line parasols to our terrific catalogue of events gear, which are sure to prove essential additions to your imminent outdoor gatherings. Here, we take a look at our parasol range in closer detail.

Our premium parasols

With any parasol, you need to be looking for two main attributes: dependability and versatility. There’s no use having an umbrella that succumbs to testing conditions, and a rigid parasol can cause all kinds of space issues when it comes to setting up your stand.

Our premium parasols are not just built to last, they’re also flexible and adaptable. Suitable for both residential and commercial use, these umbrellas comfortably beat away beaming sunrays without incurring UV damage, standing tall in strong winds whilst retaining their sense of integrity.

They are also designed with an easily manoeuvrable opening and closing system, making set-up and take-down an absolute breeze. The selection of bases available also means you can pick a parasol that meets the demands of your event, with moveable and in-ground options.

Lastly, there’s also full branding available, which means you can change the look of your parasol to reflect the values and colours of your organisation.

Our Café Series

The Surf & Turf Café Series consists of some of the best-looking and toughest parasols available on the market today. Marine-grade anodized aluminium material means there’s never any need to worry about rising rust, chipped paint, or weathered timber in need of repair.

These parasols are extremely lightweight, too – which means you can take them from one show to another effortlessly. They’re also available in a wide variety of colours, with a 2-year warranty accompanying every umbrella for complete peace of mind. For events and exhibitions during the hotter months, Café Series umbrellas really are the perfect solution – offering maximum shade and a gorgeous, striking look to your event stand.

For more information about Surf & Turf parasols, get in touch with our team today on 01925 819608 or via email on info@surfturf.co.uk. We’d be delighted to answer any questions you might have about our umbrellas or any other products you’re considering for your next event. Contact us today and we’ll ensure you’re the stand-out stall at that upcoming sunshine-swamped expo.

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5 Tips For Marketing Your Next Event

Promotional events are like a cake. Each layer, by itself, is undoubtedly sweet, but the way they are combined makes the whole thing worth biting into.

At Surf & Turf, we give you the icing on top – via our Instant Shelters and accessories – for a business, charity or sports team. Yet you shouldn’t stop there. Your stand will be contained to one space, and a single day, if you don’t interweave your other marketing material.

What do we mean by this? Here’s how to make a shelter work seamlessly with the rest of your branding resources…

1. Behind-the-scenes social photos

If this is your first event with a new shelter kit – or any promotional gear, for that matter – use your social channels to give a glimpse of what’s to come. Businesses should make their followers feel like they’re in an exclusive club. Snapping images of your events materials when you’re picking them up, designing the prints or doing a test setup is sure to help generate excitement.

2. Post comments about the event agenda

Whether it’s a conference or a more casual affair, there may be a series of talks, demonstrations and/or competitions when the big day arrives. Do your business a favour by tweeting and sharing thoughts on the event’s key topics. Tag panellists, hosts and delegates that are relevant to your own venture. What are they saying about your industry? Furthermore, what do you have to add to the conversation before meeting them in person?

3. Work on the shelter logo and colour scheme

The best Instant Shelter providers allow for custom printing so that you can display tailored messages, branding and colours on the items you want. It’s important that the shelter is easily recognisable and forms an extension of your business identity. Logos can be replicated, whilst key information can be reinforced with bullet points and taglines. Discuss every request with your shelter experts before signing off on the concept – Surf  & Turf can use existing designs or create new artwork on request.

4. Create a live feed on the day

Okay, it’s time for action – the conference/market/trade show is in full swing. You’ve perfected your event stand and have a small army of team members dedicated to the cause. Why not record your activity? Facebook Live, as well as Twitter’s Periscope function, are there to help show your followers whatever’s happening on the ground. Snapchat, Instagram and other channels have their specific video streaming settings too. ‘Going live’ is a great way to increase engagement with your brand; your fans on social media can see your stand in all its glory and comment on proceedings, even if they’re not actually at the event.

5. Wrap the experience up in a summary video

Even when you come home, exhausted and happy from the last 24 hours, the event doesn’t have to vanish into the ether. By hiring a production crew to film the day, and your role in it, there will be plenty of material for a fun, well-edited showcase video. This can be used on your website, or sent out to contacts who signed up to learn more about you. As ever, the more visual exposure your event gear receives, the better your investment.

First-class shelters, banners and lighting fixtures can make people dizzy with expectation. Explore our catalogue of events products, and call our Surf & Turf specialists for further advice. Roping an Instant Shelter into your broader promotional ideas can really help drive your business objectives home.

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Exhibiting Abroad: What You Need To Succeed

It’s often said that ‘the sky is the limit’ when setting out to dominate an industry. Eventually, however, that may become a literal marker of where to go next… Jetting off to another country will expand your horizons, both in terms of who you can sell to and what you can learn from other events beyond the UK.

There are many advantages to exhibiting abroad. If you’re preparing to do this for the first time, take a moment and read our tips for how to pull it off, with barely a hitch in your event plan.

Buy everyone medical insurance

We’re very fortunate to have the NHS. But it does mean we aren’t used to arranging and paying for health insurance, which your team most certainly requires when travelling internationally. What happens if a member of the event force gets sick? Something may occur that results in an operation, hospital stay or a run of expensive medication.

To cover all bases, we urge you to check out health insurers via a comparison site. The best providers are those that allow the addition of more locations without upping the insurance premium. Remember to declare existing medical conditions, such as asthma, that won’t be covered if they incur costs on the trip.

Invest in high-strength flight cases

Some airlines are notorious for breaking or losing their passengers’ things. A baggage handler’s technique is more likely to be a two-handed vault than a careful, orderly placement of items in the cargo hold. This doesn’t bode well for events equipment. You may have shelter tools, signage, support frames and media technology that is too fragile to bear such treatment.

Flight cases are an essential part of your travel prep. We stock 12mm and 9mm plywood models with up to eight handles, for industrial-grade protection during flight time.

Set aside an emergency stash of cash

Again, what’s the worst that could happen? It’s hardly a nice thought, but it’s worth tackling if we want to skirt a disaster in a place we don’t recognise. What if a key individual gets lost one night, without their wallet, and needs to grab a taxi to the hotel? How about a client dinner that cleaves your budget in two?

There are so many ways to lose money extraneously when we’re ‘on tour’. Trust us – you will end up spending more than you factored in at the outset. Bite the bullet by forming a Plan B fund for the team to use when they’re in dire straits. Obviously, do the currency exchange before you leave the UK to benefit from kinder rates.

Bring plenty of side wall bags

The walls of your Instant Shelter may be the most precious thing of all, in terms of physical gear, to conserve for the journey. If the shelter itself falls flat, your time and financial investments will diminish. It’s just not worth risking a shaky, subpar structure on a big exhibition date.

Surf & Turf’s side wall bags can care for the material you choose as the heart of any promo strategy. They can hold tough UV-resistant fabric, shelter pegs, and small extras that will encourage a high-functioning trade show schedule. A zip top and comfortable handle ensure that taking these bags with you is never a chore.

Prior to taking a brand somewhere fresh and exciting, call the Surf & Turf advisors – we have been in the events sector for many years, and know exactly what a British events force needs to fly the flag for great business.

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Your First Exhibition? Things To Prepare For…

Your first exhibition is always an exciting experience. Setting up a stall with your brand, team or charity name plastered across the front is a proud moment, and you’re sure to feel fulfilled when guests come wandering by to take a look.

There’s a bit of a learning curve that comes with exhibition selling, so you shouldn’t feel pressured to take an expo by storm on your very first attempt. That said, the more prepared you are, the more confident you’ll feel, and the more attention your stall is likely to receive right from the off.

Here’s how you can ready yourself for that primary event and ensure it all goes smoothly.

Attracting a good crowd

You’ll feel a thrill whilst you prop up your stall, but this can dissipate quickly if event attendees don’t cast a second glance in your direction. That’s why it’s worth adorning your expo stand with items that make you stand out.

At outdoor events, inflatables are always a good way to turn heads. If these don’t appeal to you, special LED Lighting can be just as affecting – especially at evening expos where most other stands are encased in darkness.

Specialised flooring solutions will also prevent intrigued parties from abruptly cancelling their visit to your stall because of wet, muddy, hazardous-looking walkways en route.

Showing off your brand values

There are all kinds of different ways to shout about your stall. By choosing items carefully, you show passers-by exactly what your brand stands for without even opening your mouth.

For brands with a fun, upbeat message to share, inflatable impact cubes reflect your light-hearted and carefree attitude, whilst exhibition tables can also show you mean business.

To make a clear statement about what your brand stands for, choose printing. Valance wraps can project your image and taglines across the opposite side of the room/field – attracting as much footfall as possible.

Being ready for bad weather

No matter how much promotional material you acquire, the crowds won’t come anywhere near if the stall gives way to bad weather.

Premium, waterproof materials that stand strong in windy weather are essential for success in outdoor expos. British weather is notoriously fickle, and if your stand is safe, warm and dry, you’ll attract the bulk of the crowd.

Instant shelters can provide you with the necessary cover, and it’s always a smart move to carry repair kits so you can patch up any sudden damage.

Guarantee you’re ready for your very first exhibition with event kit from Surf & Turf. We have everything you could possibly need for any event, including shelters, promotional materials, parasols and flooring solutions.

If you’re seeking support or advice, our friendly team will be delighted to help you pick the right products for your needs. You can get in touch on 01925 819608 or info@surfturf.co.uk at any time for more information.

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Picking The Perfect Events Package

Is there a formula for nailing your event plan? Whilst we can’t claim the same kit works for everyone, there is a benefit to choosing one of Surf & Turf’s Instant Shelter packages. They are an affordable, generous core to your exhibition. Each has been wrapped up for certain needs over others; the question is, which one’s right for you?

 

With that in mind, we’d like to clear a few things up regarding the packages we offer. There are four Surf & Turf bumper deals to explore – here, we’re going through each of them, gauging their personality in turn.

1. Fully Printed

Your basic Instant Shelter setup has to do three things. First it must lend a safe, protective space for delegates and exhibitors. Second, it has to withstand harsh weather outdoors. And lastly, the shelter is a statement for your brand – every inch of the canopy is a potential marketing tool.

Our Fully Printed deal gives this last point plenty of focus. You get a Canopro Lite or Elite shelter design, with four, single-side-printed walls that display whatever logos or imagery you want. Small businesses will find it useful in a packed exhibition, where there’s limited room for more extensive promotional aids.

2. MX Package

Motorsport teams will be keen to take on the next in our Instant Shelter collection. Unequivocally, the MX Package is the best choice for dirt tracks, races, cross-country sprints and vehicle demonstrations in the sun, wind or rain.

You’ll still have a digitally-printed rear wall, but it comes with a blockout feature. Half-walls at the side are more useful for getting a view of the action, whilst a Surf & Turf anchor kit ensures everything is pinned down, even in the most extreme conditions. The Canopro Elite version starts at an extra £90 from the previous pick.

3. Impact Package

For those with a little more cash to spare, why not upgrade your brand’s reach and visibility? The Impact deal plants a Centre Peak Flag on top of your Instant Shelter. It’ll flutter proudly above your main visuals, guiding people to the stand from afar.

Granted, it’s a small touch, but the repercussions can have a big effect on who remembers your name when they leave the event grounds. Just like the side walls, our flags are totally bespoke: tell us what you require, whilst making use of the same broad options in the Fully Printed offer.

4. Instant Event

Medium and larger-sized brands will have a (literal) field day with the Instant Event grouping. Prices range – same as the Impact – from £1,349 to almost £2,500. The cost, though, pays off substantially, as you get four digitally-branded side walls, a canopy, the anchor tools and two Feather Flags or Teardrop Banners.

That means you’ll be causing a serious promotional stir. Culinary, fashion, health and tech brands can all leap into the Instant Event Package’s expository advantages. The twin flag attack is not to be sniffed at, especially since it’s customisable for a ground-level or raised installation.

We want to give every customer the best Instant Shelter deal for them. Call our experts today for advice, if you haven’t run into the perfect match quite yet.

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Ways To Bring Your Shelter Into The 21st Century

You daren’t risk looking outdated at an expo these days. Appearances matter, and when your organisation sports a dated front, the product you’re peddling won’t receive the recognition it deserves. Unfortunately, if there’s a similar stand with a more modern look in the vicinity, guests won’t pay a second glance to yours.

That’s why it’s so essential to ensure your shelter shouts 21st century. At Surf & Turf, we stock a whole range of supplies that reflect modern tastes, helping you to build a branded stall that never fails to turn heads.

Here are just a few things you can do to create the perfect shelter.

Pick a state-of-the-art sound system…

…and show you’re in tune with modern surroundings.

Staying tech-friendly will help you appeal to the digital crowd, and one of the very best ways to project this image is by grabbing a superb sound system.

With crisp, ear-catching noise floating from your shelter, you’ll quickly be recognised as the heart and soul of the event. A sound system means you’re free to play music, make announcements, or even run audio adverts in the background. People simply won’t be able to resist wandering over to take a look.

Light things up…

…and attract customers to your tent like moths to lightbulbs.

Vibrancy has always been appealing to consumers, but even more so in the modern climate. With advanced LED lighting, you can show off your branding in a loud and proud manner. Whatever the nature of the event, you’re sure to stand out.

We have various LED lighting solutions available for right here at Surf & Turf. Designed for use in conjunction with any of our instant shelters, these LEDs can pour light into the surrounding area at various angles, enabling you to achieve the exact effect you desire. They’re also long-lasting, durable and cost-effective, drawing on less than 30 watts of power.

Don’t be a square…

…take a three-dimensional approach to your shelter with an impact cube instead.

These visually-stunning inflatable structures are a perfect solution or accompaniment for any modern shelter, functioning as unconventional yet alluring branding boxes.

Constructed with PVC floors and frameworks, our colourful impact cubes offer three large panes on which to plaster messages and images. The final pane offers an entrance point into the box itself, allowing you to prop up stands or store memorabilia inside. Models are available in various shades and sizes for maximum effect. It’s interactive advertising at its very best.

Get in touch with Surf & Turf today for more guidance on how to push your shelter into the 21st century. If you have questions about any of our products or where you might be able to find particular items, our team will do their very best to help you.

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Shopping For A Shelter On A Budget

At some point or another, every company feels the pull of an exhibitor role. But to mingle with the brightest stars in your industry, you need the best facilities. With superb shelters, smaller fresh-faced competitors can sneak under the nose of the Big Fish and nab a fair share of exhibitor interest.

For some, however, these dreams fall into a sinkhole of negative £ signs. It’s common to feel despondent at the thought of not being able to afford a good promo stand, especially when you have something to prove.

So stay positive by following our advice for shelter shopping on a budget…

A lighter base for your brand

Surf & Turf know why shelter purchases can make you (and your bank account) quiver slightly. Some products can punch above the £600 mark, just for the basic ‘four walls’ setup needed in all-weather events. They’ll give you a canopy, a specialised steel support frame, and – if they’re worth investment – some tailored printing options.

Prices and size are synonymous, in most cases. The more space you want, the greater amount you’ll be spending. A limited events budget can therefore do just as well with a modest events shelter, as long as you make it look incredible so it brings out the central promise of your brand.

Ditch the larger models, then, and go for something like the Canopro Lite 2m x 3m, which starts from £305 for the standard kit. A 1.3mm aluminium-gauge frame ensures it’s robust enough for any conditions, whilst a quick-release function simplifies the setting up/taking down process. Upgrade to four printed side walls for an extra £74.

In terms of another pick, we suggest the Canopro Compact 2m x 2m – it’s a few kg lighter, and folds up into a tighter shape for easy transport. Snap up the full Compact package for £369.

Cost-friendly showcase accessories

We’ve mentioned the aesthetics of your shelter are just as important as size or structure. With that in mind, it’s helpful to explore some low-cost branding bits and pieces that can support your main shelter at various event spots.

You might start by looking at Promotional Banners, which can come in a range of shapes and printed specs. Our Oval style, for instance, is built to 1200mm x 700m proportions, available at £136. You can lay it at the immediate walkway of your exhibition area, guiding people to your stand and telling them what they have to look forward to.

Or instead, drink in the possibilities of an Events Flag – again, starting at a low price for the more constrained budget. Surf & Turf flags begin at £65 (small, single-sided printing), moving up to £149 for the large double-side option. Together, these materials will furnish the creative face of your events plan, and make use of any visual stimuli you’re cooking up.

By appraising the full scale of events opportunities, it’s possible to keep your heart burning with a fabulous investment prospect. Don’t let a lack of pennies take away the love, hope and tenacity of whatever an exhibition could do for your team. Browse our store for more inspiration, or call us for cost-sensitive tips and purchases.

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How To Perfect Your Motorsport Paddock

Behind every racing champion is a talented team. For every Sebastien Loeb, Lewis Hamilton and Valentino Rossi, there’s a set of dexterous hands at work, building and maintaining the vehicles that put these drivers on the podiums.

Surf & Turf supply the kind of outstanding equipment that accelerates, facilitates and enhances motorsport construction/repair. A smartly stocked enclosure is essential to racing success, and our products are designed specifically to help you set up a paddock that screams “winner”.

Remember, a superior workspace always gives your driver a better chance of seeing that chequered flag before anybody else…

Grand Prix Workbench

The Grand Prix Workbench separates those who talk the torque from those who walk the walk. Available in 2 different sizes (1.2 and 1.8m), these resilient, robust counters offer you a suitable surface for stowing items and tinkering with parts.

Ideal for karting, MX and motorsport events, these portable pit benches fold flat quickly and easily, fitted with tough steel worktops, zinc-coated box sections, and three shelves for storing multiple products.

Paddock Bench

A real industry favourite, Surf & Turf Paddock Benches have been used by MX GP world teams for several years, functioning as dependable tool storage spots (no matter what vehicle you might be revving up).

Manufactured with galvanised steel, these paddock benches also arrive with specially designed legs; ensuring maximum stability when upright but folding flat at a moment’s notice. At 80 x 93 x 44cm, these benches are compact enough to fit comfortably below any expo/event shelter, yet spacious enough to accommodate most toolboxes.

Director’s Chair

Whether you’re a racing driver, vehicle tuner or promo pusher at a motorsport event, it’s crucial to keep your body in the best possible shape so you can ensure optimum performance. Practice and a healthy diet go a long way, but taking care of your physique also involves using seats that adequately support your back and frame.

Built with top-rate aluminium material, an extra-large seat and a cushioned backrest, the Director’s Chair is the perfect solution for motorsports expos and events. One of the biggest and most comfortable seats of its kind on the market, this chair is also available in multiple colours, allowing you to deck out your paddock with a shaded seat that matches your brand/racing gear.

When it comes to creating a premium paddock for any motorsport event, it’s crucial to have equipment on hand that can help both you and your team yield success. If you’re looking for great guidance on racing event accessories, all you need to do is get in touch with the Surf & Turf team on 01925 819608. We’d be delighted to answer any questions. There’s nothing we’d love more than to help you turn your racing workstation into the place where medals are made.

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