Forget The Wet: Tools To Help You Survive Rainy Season

Drip, splash, squelch. This trio of soggy sounds are ubiquitous in British autumn. The heavens can open for days at a time, meaning we have to find ways to deal with the problems that rainy season poses: leaks, puddles, and perhaps even potential flooding.

The last thing you need is your event/exhibition stall succumbing to bad weather. Fortunately, that’s where we can help. We’ve got all the supplies you could possibly need here at Surf & Turf to help you forget the wet – keeping you, your team, and your visitors bone dry.

Rain gutters

If you’re tying two instant shelters together to create an attractive undercover event space, there’s always the risk of leaking at the attachment point. Heavy rainfall can lead to high amounts of moisture gathering on the surface, creating a potential hazard as water drips through to the floors and surrounding areas of your shelter.

At Surf & Turf, we store specialised rain gutters designed to solve this dilemma. Built with rapid-speed set-up in mind, these rain-channelling devices are easy to fasten to your instant shelter, utilising a Velcro strap. If you’re anticipating particularly testing conditions, our elite rain gutters are the highly toughened, sharper alternative.

Parasols

People often associate parasols with the sunshine, but the models we have here at Surf & Turf are equally suited to drizzle and downpours – offering you the chance to build a cosy, covered outdoor arena for staff and visitors.

Suitable for both residential and commercial use, our parasols are constructed with premium-grade water-resistant materials and are ready to order in a number of different sizes – with full printing and branding options to boot. You can also pick out various base plates and take advantage of protective cover bags to keep your parasol dry outside of event hours.

Repair kits

When the rain comes tumbling down, any stall or stand is prone to potential damage. Excessive damp can weaken material and loosen fittings, which is why you always need to have a repair kit on hand for the worst-case scenario.

Here at Surf & Turf, we have repair kits for instant shelters and inflatables available, offering you the essentials required to fix problems quickly so you can avoid shutting your stall down in adverse weather. Every kit comes with water-tight adhesive coverings, tape, a tube of repair adhesive, and disposable gloves for safe, hygienic mending work.

Prepare for the wet today and ensure your stall remains immune to the troublesome autumn weather. If you need any assistance sourcing the types of rain-proof products that can help you survive below darkened skies, give the Surf & Turf team a call on 01925 819 608 or send an email to info@surfturf.co.uk. We’d be delighted to tell you all about the different types of waterproof products we have in stock.

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The Secret To A Successful Sports Stall

Goal! Hole in one! Slam dunk! These are the exclamations you could be teeing off at a fantastic exhibition. The challenge is finding a stall that shows what your brand is capable of – and a sports-themed offering, more than most, has to be bright, fun and ready to inspire.

Luckily, thanks to events experts like us, you’ll find lots of ways to spruce up your sports stand. Whether you’re a team, charity or business, here are a few ideas that can help you draw in a raft of interest.

Athlete-friendly flooring

Indoor events aren’t that much of an issue: anyone can stop by and see what you’re up to. But outdoor gatherings are harder to prepare for, since there’s the chance of mud, rain and soaked-through shoes. We recommend buying some adaptable sports flooring to build a space – both inside and beyond the main shelter – that’s kind to trainers, saving them from a washout.

Floor panels can be clipped together in shades of red, grey, green or black; whatever suits the aesthetic of your brand or team colours. In addition to the protective layer they put between players/delegates and the ground, sports floor tiles can take the shock of running feet, keeping people agile if you’ve set up an ad hoc court for a game.

Branded flags for a clear message

What can bring a sense of occasion? That’s right: giant flags printed with the core of your visual branding! Hoisted above your stand, they mark the ceremonious attitude of the fact that you’re there – and ready – to put a unique spin on a sporting event.

Flags can also be used to designate milestones on a cross-country route, or declare boundaries that people should pay attention to. Surf & Turf can design tailored, eye-popping promotional flags from any graphics you want to include. This might be a team name, an introductory tagline for a product… the possibilities are endless.

Inflatables with plenty of style

Sports fans respond well to physical energy. In practical terms, this may lead you away from more traditional shelter models for your HQ, and open the possibilities of an inflatable shelter unit. The Expo Dome, for instance, has a curved shape that’s better suited to the implications of sporting endeavour i.e. that games are meant to test our limits, not put us in a box…

That’s matched by the removable wall sections around the centre point, which can be taken away for a freer feel. What’s more, the Expo Dome inflates within a couple of minutes, so you can take your stand to wherever it’s best served. Again, personalised branding is available to maximise appeal.

The choice is down to you, of course, but we love debating the big wins of a sporting exhibition, and how we can help you achieve them. The ball’s in your court now… Call our team to discuss anything we’ve raised, or browse our store for some of the most prestigious events kit in the UK.

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Whatever The Weather: Best Shelters For Every Season

Come rain, sleet or shine, there’s no stopping your event schedule. Or at least, there shouldn’t be: your business/charity/sports team has too much riding on these efforts at growing your audience. Dark clouds have no place ruining a shelter kit that’s worth your investment.

Saying that, though, we don’t want to leave delegates feeling boxed in when they don’t have to be – your stand should have a bright, welcoming mood all year round. So it’s surely best to go for shelters that can do well in any weather…

How do you find them? It’s a fair question, which is why the Surf & Turf team have compiled our top all-season shelter picks.

Canopro Elite w/ Extended Rain Canopy

Countless clients have seen what the Canopro range can do for their stability and brand presence. The frame is built from 2mm gauge aluminium, more than enough to withstand a mid-level breeze. We can customise any branding on the sides and roof – a great benefit when you consider the shelter stands over 3 metres from the ground when erected.

To prepare for lashing rain, we suggest buying the canopy variant, there for extending or retracting. A 6m x 3m model (with a rain canopy, anchor kit and joint protectors) adds up to less than £800. For regular exhibitors, it’s not to be sniffed at.

Robusta Compact

For a smaller brand base, check out the Robusta Compact model – the clue is in the name! When this arrives, it’ll come with fully waterproof canopy attachments, so you can wall it in if there’s a shower on the horizon, or open it up when the sun’s blazing. Each of these are supported by special, reinforced zip features, and a waterproof carry bag for transport.

There are bigger Robusta shelters, of course, yet we’re a fan of this more modest design for those who like to pack up and switch up in a flash. When you’re eager to de-camp for a better spot, take advantage of the quick-pull pin fixes that make this shelter a (convenient) pleasure to use.

Canopro Lite Clear

Don’t confuse our lite and elite designs… They’re subtly different, mostly because of the thinner aluminium legs (1.6mm for the Lite version) and, therefore, less weight when carrying it from one place to another.

However, for all-season mastery, the Canopro Clear Lite has an ace up its sleeve: transparent sides that’ll show off your display piece when it’s tucked under the canopy roof! Anyone strolling past will see what you have to offer, whether it’s a jam collection, dirt bike, or any sort of towering business display. In essence, you’re able to keep the shelter light, dry and product-centric, which is key for brands that don’t want to lose any of their lustre through the day.

Found a shelter on our list that’ll do the trick for your event plan? Maybe you want to see what else is on offer? Browse our online store to get the real picture of what Surf & Turf is made of…

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A Weight Off Your Mind: Ways To Strengthen Your Shelter

Wherever you set up an outdoor shelter, it’s crucial to keep the surrounding conditions in mind. Howling winds, tumbling detritus, and even pushing punters can all exert pressure on any quality shelter, leading to damage, or, in the worst-case scenario, complete collapse.

Fortunately, you can take a weight off your mind before your next exhibition by investing in some superb support systems. Listed here are some of the very best products for strengthening your shelter in even the most difficult environments.

Keep things tied down

If you’re propping up your instant shelter on a hard standing surface (like a car park or tarmac), you won’t enjoy the same sort of grip as you’d get on a field or grassy bank. When a wind rolls in, anchoring your shelter to the floor is a much more difficult task – and this is where stackable weights can prove so useful. These 12kg accessories come in pairs, clipping comfortably onto instant shelters to offer invaluable resistance against increased pressure.

For a more economical solution, deluxe sand bags are similarly effective. These affordable tubes simply need to be filled with gravel and then attached to the shelter with accompanying straps, offering superb value for money.

A strong connection

Running a bigger-style exhibition stand with two (or more) shelters involves connecting them together – and you’ll need some sort of guarantee that the link between won’t falter in the face of trying conditions. In this scenario, double weights are the answer. These products are specially designed with cut-outs on either side, combining multiple shelters and solidifying the connection point between them.

Strap into position

It’s great to ensure things down at the base of your shelter are safe and secure, but what about the top end? There’s nothing more distracting than your roof and side walls fluttering whilst you’re trying to do business and talk to interested parties, after all. A heavy duty anchor kit can ensure this never has to happen, strapping safely around the shelter frame to offer maximum support from top to bottom.

Patch up like a pro

If a sharp object comes into contact with the fabric of your instant shelter, there’s always the risk that the material could be left with tear marks. By carrying a repair kit with you wherever you set up shop, you’ll be able to patch up your shelter with aplomb in a moment’s notice.

Every repair kit comes with adhesive patches, repair tapes, tube of flexible repair adhesive, and a pair of disposable gloves – allowing you to make quick fixes with ease.

Don’t let testing conditions prevent you from effectively running your exhibition stands and promotion campaigns. Stock up on shelter security accessories from Surf & Turf today and keep the business coming in. If you have any questions, give us a call on 01925 819608 for more information, or email info@surfturf.co.uk.

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Keep Cool And Carry On: Popular Shelter Solutions For Summer

Shelter is essential for all seasons when you’re manning an event stall. British weather is predictably unpredictable after all, and has a habit of showering us with rain in summer and beaming baking rays of sunshine upon us in autumn. The point is: you need to be prepared all year round when you’re showcasing your brand. And the best way to do that is with a superb shelter solution.

Listed here are some of the very best shelter options for every kind of event, helping you stay cool and dry during the oh-so-indecisive UK summer climate, whatever temperatures might come your way.

Instant shelters with integrity

An instant shelter does what it says on the tin – offering sanctuary from sunshine or rain in swift, simple fashion. The fact that instant shelters can be set up so quickly is a big plus point, allowing you to get ready right away to welcome consumers. But another great thing about instant shelters is that they come in such a diverse range of shapes and sizes – which means you can find the right design for your desires and brand look.

At Surf & Turf we have all kinds of pop-up gazebos and mini marquees for every occasion, ranging from high-end structures like the Regal Instant Shelter, to budget solutions like the Superlite Instant Shelter. Most designs come with waterproof and temperature controlling features, with the Canopro and Robusta models proving particularly popular for summer events.

Powerful parasols

Parasols fly off the shelves during the hotter months as organisations look to keep their stalls, stands, and welcome desks safe from the sun. All the parasols at Surf & Turf are versatile and strong, boasting water and UV resistant properties that render them perfect for various outdoor events in contrasting conditions (base plates are also available for soft and hard surfaces alike). Our printing and branding services allow you to create the perfect parasol and offer maximum exposure for your brand.

Eye-catching inflatables

If you’re looking for an offbeat shelter with a breezy summer vibe, it’s worth perusing the eye-catching range of inflatables for your event setup. From Expo Domes to Impact Cubes to Awnings, you’ll be able to find a design that fits your brand in just the right way, blurring the line between approachability and professionalism.

Inflatables are best-suited for dryer occasions, but can comfortably withstand any lengthy bouts of rainfall that might descend without warning. If you’re promoting your organisation at night-time, the GYBE Inflatable Star Tent is a great choice, with an additional light column feature letting you brighten your stall with glowing LEDs to help you stand out from the competition.

All these terrific shelters and more are available right here at Surf & Turf. Take a look around our website to find the solution that’s right for you and your brand, or get in touch with the team for some shelter shopping guidance.

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How To Create A Stunning Stall At Your Local Market

Local markets are dominating Britain’s high streets once more, and they certainly haven’t lost any of their charm. People still venture from far and wide to visit bazaars with reputations, and when the crowds come a-calling, it’s up to you to make your stall as engaging as possible.

Wondering how to increase footfall at your stall? Here are a few suggestions on how to jazz up your stand and turn hundreds of heads at the next local market.

Show ‘em what you got

“Never judge a book by its cover” is a well-known and oft-true expression, but it’s never at the forefront of market visitors’ minds. If a stall looks pretty, they’ll take an interest. If a stand is rough around the edges, they’ll shuffle on without a second thought.

Rightly or wrongly, the overall success of a market stall hinges on its appearance. By decking out the sides with feather flags, displaying your brand name with shop front banners, and showing off your selection of products on a propped-up poster board, you can tickle the interest of passers-by without even opening your mouth.

Stay popular – whatever the weather

Bad weather is often to blame for bad business at local markets. This is why it’s worth considering items that can protect your stall in the event of rainy skies and blustery winds.

Bespoke instant shelters are perfect for keeping your stall warm and dry, with custom-made designs allowing you to tailor the dimensions to your desires. You can actively steer water away from your tent by getting your hands on some rain gutters, which are designed to attach to the Velcro inside the pelmet of Surf & Turf instant shelters.

Keep the queues moving

Enticing people to your stall is the first tricky task, but the second is making sure they’re happy to stay there. A lengthy, disorganised queue can be enough to deter somebody with the patience of a saint, so if you’re managing to lure in a decent crowd, keep the queue organised by using café barriers.

It’s also worth strategically placing a few visual aids like inflatable light tubes or promotional flags either side of the queuing line, as this gives customers something to look at whilst they’re waiting to be served.

Positioning a couple of exhibition tables alongside your stall can also ease congestion, especially if you’re serving food and drink. These tables can be used to stow cutlery, sauces, napkins, and condiments, which prevents customers from having to reach into your stall to grab what they need.

Turning your market stall into a work of art is simple and affordable with Surf & Turf. To revamp your presence, browse our website, or get in touch with the team today. Together, we can help you build the kind of market stand that people will remember.

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Why Charities Absolutely Need The Best Events Kit

“Love is all we need,” a famous Liverpudlian once sang, but he was only halfway to the truth. Charity work, being a genuine, altruistic force, can get by on goodwill up to a point. Yet when you’re rubbing shoulders with other stands at a big event, people won’t just flock to your great intentions…

In reality, you’re under the exact same pressure as a for-profit business, forced to make a visual statement for your charity’s appeal. Nothing quite lands the same punch as creative events gear – let’s show you why it’s necessary, and what you should invest in.

Showing what you stand for

You don’t have to be modest when you have a lot to say about certain issues. Sitting next to commercial stands should push your competitive streak. Buy an Instant Shelter, first of all, with a bespoke print on the sides and canopy to announce yourself. Our models are light enough to be deployed anywhere in minutes: perfect for a pop-up community event!

The graphics should present your logo, at the very least, and a motto that drives home the scope of your activities. Invest in a Sky Banner for maximum impact; this is where that tagline or motto can come into its own, rearing above the mass of identikit event stalls.

Taking time-out with your prospects

Stopping passers-by for a chat is infinitely easier if you have an inviting set-up that will encourage people to pause their day for a conversation. This can be achieved with an Impact Cube, which inflates to a boxy, PVC-based charity hub, should you wish it to.

Whenever anyone steps inside, it’ll feel like you and they are in close communion, ideal for convincing an attendee that what you’re doing is worth their time. Fix a run of LED Lighting inside to heighten the mood: your shelter will be especially vibrant when the sun goes down.

Making your sporting displays fun and practical

A lot of non-for-profit organisations engage with their audience through games, challenges and team sports. If this relates to you – and we heartily recommend it, by the way – then it’s worth purchasing some specialised events equipment, like an ad hoc section of Sports Flooring to keep everyone’s shoes dry and fleet-footed.

For running or cycling competitions, set an Inflatable Arch at either end of your race track. The flanks of the route can be laid with PVC Banners that repeat your message to the crowd, so no-one’s in any doubt of why this event is happening, and what the stakes are.

In a sense, you have a leg-up over your corporate competitors – all of your motives are purely selfless! As long as you can exude this quality, and sharpen the eye-grabbing nature of your charity stand, then those donations are yours for the taking… Contact Surf & Turf to learn about our work with charities across the UK, and how your next fundraiser might look.

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Is Your Roller Banner Being Ignored?

In the grand scheme of an event plan, roller banners are ‘up there’ with your best tools, supporting your stand with a voice of their own. Practically any venture can manipulate them for a sleek, concise brand message. That means roller banner design must be easy, right?

Actually, it’s a fine and unique art, which can be useless if approached the wrong way. You may suspect that your roller banners have lost their spark, or never really had it in the first place. To find out, read our decisive traits of a roller banner that isn’t working…

The text is tough to read

The whole point of these banners is to utilise their height, placement and immediacy. That last factor can be pinned partly on the colours you use – in a specific sense, the interrelation of words and their background.

A pale script, for instance, is going to fade into a backing that’s equally washed-out. Yellow lettering on white is the exact counter to a strong, arresting colour scheme. Aside from the fact that people won’t register your banner from a distance, they also aren’t entirely sure what those words are up close.

Your logo is relegated to the bottom

As any business owner can attest, logos are so, so crucial for grabbing a delegate and telling them what we’re all about. We throw plenty of sweat and tears at a logo design that really makes us satisfied… So, then, what’s the purpose in hiding it at the foot of your roller banner?

Remember: this sort of marketing material will be viewed at eye-level, eventually, when a person draws closer to it. By placing a logo at the bottom, you’ll bypass anyone who’s wandering by – those who (unfortunately) don’t have a clue what banner they’re looking at.

The contact details are tiny

Whatever event you’re prepping for, it’s safe to assume that you won’t speak to everyone. There’ll be tight, eager crowds pouring through the exhibition space, only stopping once every three or four stands. A bad roller banner assumes that conversation is the only method of gaining new business.

What do we mean by this exactly? Well, your business (we hope!) has a website or social media. Don’t be shy to grant them a premier spot on your banner; anyone who’s interested in you, but short of time, will note down your details for future contact.

It doesn’t put the customer first

Again, we’d like to go back to that word ‘immediacy’. Considering your textual messages – which, it must be said, don’t have the privilege of being convoluted – it’s vital to plant a seed of great rhetoric in them.

Poor roller banners don’t recognise our hunger to be spoken to, as an individual, out of the masses of an event crowd. This isn’t the time to promote ‘our’ benefits, the story of ‘my’ company. No, it should be swirling around imagined questions from the consumer, or a behaviour they’d like to emulate. If you do it well, your benefits will shine gracefully through on their own.

That about wraps it up for now – just like your roller banner, we daresay, after a long and productive showcase! Don’t forget to browse the Surf & Turf website for gorgeous, tailored banner prints, which are only a phone call away. With an eye for their attributes, you won’t put a foot wrong on the path to a great event…

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How To Care For Your Instant Shelter

Okay, so you’ve made the plunge into flash, fine events equipment, and are waiting for your order to arrive. It’ll pay dividends for your hope of securing a larger footfall: rain, shine, and the perils of travel aren’t something to worry about, are they?

Well, like any investment, your treatment of the materials will go a long way to deciding how useful they are. Caring for your instant shelter doesn’t have to be a chore; actually, once you read through our maintenance tips, you’ll be dying to tweak and test the properties of your event setup…

Remove canopies when you’re on the road

A good portion of Surf & Turf’s instant shelters have fixable canopies to deploy. While they’re an optional extra, we find that a lot of our customers like having the added security and visual spark for their exhibitions, especially those outdoors.

Once you get the hang of it, it’ll only take a few minutes to attach the canopy to the head of the shelter model. We don’t recommend keeping it affixed 24/7 – if you’re hurtling around in a van, say, with the shelter in the back, the joints and framework will be knocked, stretched and rattled with the motion, reducing their effectiveness over time. Always take the canopy off when you’re packing up.

Dry the material before storage

No-one likes damp and mildew. Unsurprisingly, at some point, rain is going to seep across your shelter, covering those carefully emblazoned sidewalls in a layer of water, so thin you may not even register it until a nasty smell invades, and the fabric begins to crinkle.

Take the safe route when you’re dissembling the shelter by drying every inch you can. A couple of towels will do the trick, as well as a thorough airing of the flattened material. If you’re pressed for time, fold it away for a night, then air it out the next day. This could also be a prime opportunity to check for mud splats on the inner shelter; clean them with a soft scrubbing brush and soapy water before leaving it to dry.

Anchor the weaker spots in your frame

In an open field, or a bustling morning of market activity, there’s no telling how high the winds might creep up. A strong gale can knock your shelter for six if it isn’t properly stabilised: as in, tied to a weighty anchor of some sort, like sandbags or a buckle strap.

Even the biggest shelters in our range, like the Hexagonal Canopro Elite, require assistance to avoid being blown over. The weights should have a specialised fastener, made for the interior corners or feet of your shelter model. We stock pretty much everything you need in this respect – sandbags, double/single weight stacks, and heavy-duty kits that strengthen the connective elements of your purchase.

In fact, we cross the whole landscape of events maintenance: our accessories are perfect for keeping your shelter instantly brilliant, no matter the conditions or schedule you’re facing. It requires a bit of work on your part, though, so don’t forget to treat an events shelter like any other big, wow-inducing facet of your business i.e. with all the love in the world!

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3 Clever Ways To Use A-Boards

With all the hubbub surrounding your event, it’s possible to forget about the smaller, less forthright parts of your promotional gear. Yes, a shelter is the lynchpin to your setup, along with the banners grazing around and above it. Yet A-boards are just as effective if they’re used properly – we want you to expand your repertoire, no matter how subtle they may seem.

The thing is, you can pursue all sorts of creative routes with an A-board, including the three we’re about to run through. Buy a handful, and you’ll have a mini canvas for your quirkiest, most memorable branding…

1. Artistic freedom

When we draw attention to the arty possibilities of an A-board purchase, we aren’t joking: you can really can go to town on the visuals, since it’s not meant to be the headline facet of your event kit.

Take a product of yours, and play with the aesthetic presentation. You could employ a gorgeous pencil drawing of your food or drink, if you’re a culinary business, and scan it onto high-quality print material, implying artisan cooking. Text might be in a bolder, loopier form than your leaflets and roller banners; this approach to an A-board relies solely on the beautiful imagery you can conjure up.

2. A witty tagline

Take a trip down your local high street, and you’ll doubtlessly see a procession of A-boards outside shops, cafes and pubs with a sense of humour. A lot of them advertise two-for-one deals and the like, but the best are a quick shot of jokey adrenaline, playing with the name or concept of their parent brand.

Honestly, we couldn’t give you any examples specific enough to your sense of fun – the A-board world is open to whatever you can think of. Delve into pop-culture, well-known phrases, wordplay or a simple upending of cliché that gets people talking.

3. Two halves of one message

Considering the fact you can double up on an A-board purchase with ease, they might as well be maximised for a higher, more curious dose of engagement. If you have a few sentences outlining your USPs (Unique Selling Points), split and relate them over a two-pronged attack.

One half of your sentiment will complement the other, showing how your ideas and practices interlink. When you stand them at either side of your shelter, like a gateway to what’s ahead, delegates will be processing them as a single entity: in a flash, they have multiple associations to regard your venture with.

Surf & Turf’s events team is always looking for ways to jog your promotional imagination. Our A-boards are foldable, UV resistant and incredibly stable for all kinds of outdoor and indoor events. Take the baton we’ve passed you, and race with it to the finishing line of your exhibition design. There’s no excuse for a boring, predictable complement to the heftier pieces to your events puzzle!

 

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