Exhibiting Abroad: What You Need To Succeed

It’s often said that ‘the sky is the limit’ when setting out to dominate an industry. Eventually, however, that may become a literal marker of where to go next… Jetting off to another country will expand your horizons, both in terms of who you can sell to and what you can learn from other events beyond the UK.

There are many advantages to exhibiting abroad. If you’re preparing to do this for the first time, take a moment and read our tips for how to pull it off, with barely a hitch in your event plan.

Buy everyone medical insurance

We’re very fortunate to have the NHS. But it does mean we aren’t used to arranging and paying for health insurance, which your team most certainly requires when travelling internationally. What happens if a member of the event force gets sick? Something may occur that results in an operation, hospital stay or a run of expensive medication.

To cover all bases, we urge you to check out health insurers via a comparison site. The best providers are those that allow the addition of more locations without upping the insurance premium. Remember to declare existing medical conditions, such as asthma, that won’t be covered if they incur costs on the trip.

Invest in high-strength flight cases

Some airlines are notorious for breaking or losing their passengers’ things. A baggage handler’s technique is more likely to be a two-handed vault than a careful, orderly placement of items in the cargo hold. This doesn’t bode well for events equipment. You may have shelter tools, signage, support frames and media technology that is too fragile to bear such treatment.

Flight cases are an essential part of your travel prep. We stock 12mm and 9mm plywood models with up to eight handles, for industrial-grade protection during flight time.

Set aside an emergency stash of cash

Again, what’s the worst that could happen? It’s hardly a nice thought, but it’s worth tackling if we want to skirt a disaster in a place we don’t recognise. What if a key individual gets lost one night, without their wallet, and needs to grab a taxi to the hotel? How about a client dinner that cleaves your budget in two?

There are so many ways to lose money extraneously when we’re ‘on tour’. Trust us – you will end up spending more than you factored in at the outset. Bite the bullet by forming a Plan B fund for the team to use when they’re in dire straits. Obviously, do the currency exchange before you leave the UK to benefit from kinder rates.

Bring plenty of side wall bags

The walls of your Instant Shelter may be the most precious thing of all, in terms of physical gear, to conserve for the journey. If the shelter itself falls flat, your time and financial investments will diminish. It’s just not worth risking a shaky, subpar structure on a big exhibition date.

Surf & Turf’s side wall bags can care for the material you choose as the heart of any promo strategy. They can hold tough UV-resistant fabric, shelter pegs, and small extras that will encourage a high-functioning trade show schedule. A zip top and comfortable handle ensure that taking these bags with you is never a chore.

Prior to taking a brand somewhere fresh and exciting, call the Surf & Turf advisors – we have been in the events sector for many years, and know exactly what a British events force needs to fly the flag for great business.

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Your First Exhibition? Things To Prepare For…

Your first exhibition is always an exciting experience. Setting up a stall with your brand, team or charity name plastered across the front is a proud moment, and you’re sure to feel fulfilled when guests come wandering by to take a look.

There’s a bit of a learning curve that comes with exhibition selling, so you shouldn’t feel pressured to take an expo by storm on your very first attempt. That said, the more prepared you are, the more confident you’ll feel, and the more attention your stall is likely to receive right from the off.

Here’s how you can ready yourself for that primary event and ensure it all goes smoothly.

Attracting a good crowd

You’ll feel a thrill whilst you prop up your stall, but this can dissipate quickly if event attendees don’t cast a second glance in your direction. That’s why it’s worth adorning your expo stand with items that make you stand out.

At outdoor events, inflatables are always a good way to turn heads. If these don’t appeal to you, special LED Lighting can be just as affecting – especially at evening expos where most other stands are encased in darkness.

Specialised flooring solutions will also prevent intrigued parties from abruptly cancelling their visit to your stall because of wet, muddy, hazardous-looking walkways en route.

Showing off your brand values

There are all kinds of different ways to shout about your stall. By choosing items carefully, you show passers-by exactly what your brand stands for without even opening your mouth.

For brands with a fun, upbeat message to share, inflatable impact cubes reflect your light-hearted and carefree attitude, whilst exhibition tables can also show you mean business.

To make a clear statement about what your brand stands for, choose printing. Valance wraps can project your image and taglines across the opposite side of the room/field – attracting as much footfall as possible.

Being ready for bad weather

No matter how much promotional material you acquire, the crowds won’t come anywhere near if the stall gives way to bad weather.

Premium, waterproof materials that stand strong in windy weather are essential for success in outdoor expos. British weather is notoriously fickle, and if your stand is safe, warm and dry, you’ll attract the bulk of the crowd.

Instant shelters can provide you with the necessary cover, and it’s always a smart move to carry repair kits so you can patch up any sudden damage.

Guarantee you’re ready for your very first exhibition with event kit from Surf & Turf. We have everything you could possibly need for any event, including shelters, promotional materials, parasols and flooring solutions.

If you’re seeking support or advice, our friendly team will be delighted to help you pick the right products for your needs. You can get in touch on 01925 819608 or info@surfturf.co.uk at any time for more information.

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Picking The Perfect Events Package

Is there a formula for nailing your event plan? Whilst we can’t claim the same kit works for everyone, there is a benefit to choosing one of Surf & Turf’s Instant Shelter packages. They are an affordable, generous core to your exhibition. Each has been wrapped up for certain needs over others; the question is, which one’s right for you?

 

With that in mind, we’d like to clear a few things up regarding the packages we offer. There are four Surf & Turf bumper deals to explore – here, we’re going through each of them, gauging their personality in turn.

1. Fully Printed

Your basic Instant Shelter setup has to do three things. First it must lend a safe, protective space for delegates and exhibitors. Second, it has to withstand harsh weather outdoors. And lastly, the shelter is a statement for your brand – every inch of the canopy is a potential marketing tool.

Our Fully Printed deal gives this last point plenty of focus. You get a Canopro Lite or Elite shelter design, with four, single-side-printed walls that display whatever logos or imagery you want. Small businesses will find it useful in a packed exhibition, where there’s limited room for more extensive promotional aids.

2. MX Package

Motorsport teams will be keen to take on the next in our Instant Shelter collection. Unequivocally, the MX Package is the best choice for dirt tracks, races, cross-country sprints and vehicle demonstrations in the sun, wind or rain.

You’ll still have a digitally-printed rear wall, but it comes with a blockout feature. Half-walls at the side are more useful for getting a view of the action, whilst a Surf & Turf anchor kit ensures everything is pinned down, even in the most extreme conditions. The Canopro Elite version starts at an extra £90 from the previous pick.

3. Impact Package

For those with a little more cash to spare, why not upgrade your brand’s reach and visibility? The Impact deal plants a Centre Peak Flag on top of your Instant Shelter. It’ll flutter proudly above your main visuals, guiding people to the stand from afar.

Granted, it’s a small touch, but the repercussions can have a big effect on who remembers your name when they leave the event grounds. Just like the side walls, our flags are totally bespoke: tell us what you require, whilst making use of the same broad options in the Fully Printed offer.

4. Instant Event

Medium and larger-sized brands will have a (literal) field day with the Instant Event grouping. Prices range – same as the Impact – from £1,349 to almost £2,500. The cost, though, pays off substantially, as you get four digitally-branded side walls, a canopy, the anchor tools and two Feather Flags or Teardrop Banners.

That means you’ll be causing a serious promotional stir. Culinary, fashion, health and tech brands can all leap into the Instant Event Package’s expository advantages. The twin flag attack is not to be sniffed at, especially since it’s customisable for a ground-level or raised installation.

We want to give every customer the best Instant Shelter deal for them. Call our experts today for advice, if you haven’t run into the perfect match quite yet.

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Ways To Bring Your Shelter Into The 21st Century

You daren’t risk looking outdated at an expo these days. Appearances matter, and when your organisation sports a dated front, the product you’re peddling won’t receive the recognition it deserves. Unfortunately, if there’s a similar stand with a more modern look in the vicinity, guests won’t pay a second glance to yours.

That’s why it’s so essential to ensure your shelter shouts 21st century. At Surf & Turf, we stock a whole range of supplies that reflect modern tastes, helping you to build a branded stall that never fails to turn heads.

Here are just a few things you can do to create the perfect shelter.

Pick a state-of-the-art sound system…

…and show you’re in tune with modern surroundings.

Staying tech-friendly will help you appeal to the digital crowd, and one of the very best ways to project this image is by grabbing a superb sound system.

With crisp, ear-catching noise floating from your shelter, you’ll quickly be recognised as the heart and soul of the event. A sound system means you’re free to play music, make announcements, or even run audio adverts in the background. People simply won’t be able to resist wandering over to take a look.

Light things up…

…and attract customers to your tent like moths to lightbulbs.

Vibrancy has always been appealing to consumers, but even more so in the modern climate. With advanced LED lighting, you can show off your branding in a loud and proud manner. Whatever the nature of the event, you’re sure to stand out.

We have various LED lighting solutions available for right here at Surf & Turf. Designed for use in conjunction with any of our instant shelters, these LEDs can pour light into the surrounding area at various angles, enabling you to achieve the exact effect you desire. They’re also long-lasting, durable and cost-effective, drawing on less than 30 watts of power.

Don’t be a square…

…take a three-dimensional approach to your shelter with an impact cube instead.

These visually-stunning inflatable structures are a perfect solution or accompaniment for any modern shelter, functioning as unconventional yet alluring branding boxes.

Constructed with PVC floors and frameworks, our colourful impact cubes offer three large panes on which to plaster messages and images. The final pane offers an entrance point into the box itself, allowing you to prop up stands or store memorabilia inside. Models are available in various shades and sizes for maximum effect. It’s interactive advertising at its very best.

Get in touch with Surf & Turf today for more guidance on how to push your shelter into the 21st century. If you have questions about any of our products or where you might be able to find particular items, our team will do their very best to help you.

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Shopping For A Shelter On A Budget

At some point or another, every company feels the pull of an exhibitor role. But to mingle with the brightest stars in your industry, you need the best facilities. With superb shelters, smaller fresh-faced competitors can sneak under the nose of the Big Fish and nab a fair share of exhibitor interest.

For some, however, these dreams fall into a sinkhole of negative £ signs. It’s common to feel despondent at the thought of not being able to afford a good promo stand, especially when you have something to prove.

So stay positive by following our advice for shelter shopping on a budget…

A lighter base for your brand

Surf & Turf know why shelter purchases can make you (and your bank account) quiver slightly. Some products can punch above the £600 mark, just for the basic ‘four walls’ setup needed in all-weather events. They’ll give you a canopy, a specialised steel support frame, and – if they’re worth investment – some tailored printing options.

Prices and size are synonymous, in most cases. The more space you want, the greater amount you’ll be spending. A limited events budget can therefore do just as well with a modest events shelter, as long as you make it look incredible so it brings out the central promise of your brand.

Ditch the larger models, then, and go for something like the Canopro Lite 2m x 3m, which starts from £305 for the standard kit. A 1.3mm aluminium-gauge frame ensures it’s robust enough for any conditions, whilst a quick-release function simplifies the setting up/taking down process. Upgrade to four printed side walls for an extra £74.

In terms of another pick, we suggest the Canopro Compact 2m x 2m – it’s a few kg lighter, and folds up into a tighter shape for easy transport. Snap up the full Compact package for £369.

Cost-friendly showcase accessories

We’ve mentioned the aesthetics of your shelter are just as important as size or structure. With that in mind, it’s helpful to explore some low-cost branding bits and pieces that can support your main shelter at various event spots.

You might start by looking at Promotional Banners, which can come in a range of shapes and printed specs. Our Oval style, for instance, is built to 1200mm x 700m proportions, available at £136. You can lay it at the immediate walkway of your exhibition area, guiding people to your stand and telling them what they have to look forward to.

Or instead, drink in the possibilities of an Events Flag – again, starting at a low price for the more constrained budget. Surf & Turf flags begin at £65 (small, single-sided printing), moving up to £149 for the large double-side option. Together, these materials will furnish the creative face of your events plan, and make use of any visual stimuli you’re cooking up.

By appraising the full scale of events opportunities, it’s possible to keep your heart burning with a fabulous investment prospect. Don’t let a lack of pennies take away the love, hope and tenacity of whatever an exhibition could do for your team. Browse our store for more inspiration, or call us for cost-sensitive tips and purchases.

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How To Perfect Your Motorsport Paddock

Behind every racing champion is a talented team. For every Sebastien Loeb, Lewis Hamilton and Valentino Rossi, there’s a set of dexterous hands at work, building and maintaining the vehicles that put these drivers on the podiums.

Surf & Turf supply the kind of outstanding equipment that accelerates, facilitates and enhances motorsport construction/repair. A smartly stocked enclosure is essential to racing success, and our products are designed specifically to help you set up a paddock that screams “winner”.

Remember, a superior workspace always gives your driver a better chance of seeing that chequered flag before anybody else…

Grand Prix Workbench

The Grand Prix Workbench separates those who talk the torque from those who walk the walk. Available in 2 different sizes (1.2 and 1.8m), these resilient, robust counters offer you a suitable surface for stowing items and tinkering with parts.

Ideal for karting, MX and motorsport events, these portable pit benches fold flat quickly and easily, fitted with tough steel worktops, zinc-coated box sections, and three shelves for storing multiple products.

Paddock Bench

A real industry favourite, Surf & Turf Paddock Benches have been used by MX GP world teams for several years, functioning as dependable tool storage spots (no matter what vehicle you might be revving up).

Manufactured with galvanised steel, these paddock benches also arrive with specially designed legs; ensuring maximum stability when upright but folding flat at a moment’s notice. At 80 x 93 x 44cm, these benches are compact enough to fit comfortably below any expo/event shelter, yet spacious enough to accommodate most toolboxes.

Director’s Chair

Whether you’re a racing driver, vehicle tuner or promo pusher at a motorsport event, it’s crucial to keep your body in the best possible shape so you can ensure optimum performance. Practice and a healthy diet go a long way, but taking care of your physique also involves using seats that adequately support your back and frame.

Built with top-rate aluminium material, an extra-large seat and a cushioned backrest, the Director’s Chair is the perfect solution for motorsports expos and events. One of the biggest and most comfortable seats of its kind on the market, this chair is also available in multiple colours, allowing you to deck out your paddock with a shaded seat that matches your brand/racing gear.

When it comes to creating a premium paddock for any motorsport event, it’s crucial to have equipment on hand that can help both you and your team yield success. If you’re looking for great guidance on racing event accessories, all you need to do is get in touch with the Surf & Turf team on 01925 819608. We’d be delighted to answer any questions. There’s nothing we’d love more than to help you turn your racing workstation into the place where medals are made.

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It’s A Wrap: Everything You Need To Know About Valance Wrap Banners

At Surf & Turf, we’re used to hearing people talk about a ‘wraparound marketing strategy’ – that is, the desire for rounded, complementary branding that forms something customers can relate to. Yet in the context of events, this goal has a far more literal source of success…

It comes in the form of valance wrap banners: a great ingredient to your exhibition. They ensure your shelter, stand and secondary materials have one last capper on their mission to display your best professional qualities.

Never heard of valance wraps before? No problem – we’re going to walk you through why they’re so good.

Wrapping our heads around the basics

First off, we have to approach the definition of a ‘valance wrap banner.’ There’s little point talking about their virtues if you aren’t wholly sure what they are.

The Surf & Turf team like to imagine them as a quick, non-permanent addition to your shelter design. If the main shelter is the burning sun of your promotional identity, think of wrap banners as the brief comet crossing its upper half: a little extra that can still induce awe before it disappears, making way for something else.

Valance banners are attached to the frame of the shelter canopy. They function as a decorative line above your entrance and side walls. Companies like ours, who sell Instant Shelters, gazebos and inflatables, have matching valance wraps to fit the dimensions of the piece (1.5m x 1.5m, 4.5m x 3m etc.).

Usually, they’re fixed onto the canopy edge with Velcro; that means you can remove and reattach them for each event. The purpose is always the same – to empower your branding arsenal – but, since you can choose tailored prints for every banner, the messages may be different.

Why and how should I use them?

Keeping to this vein, we can begin to think of multiple tones, styles or product/service offers that are appropriate to the event you choose. Valance wrap banners are good as a swift, concise reminder of why a brand is worth a look-in. You may want to change that all-important rhetoric or visual impetus for new environments – a Freshers’ Week stand on a university campus, for example, or a tagline that hits the corporate market harder than B2C demographics.

Valance wraps are an affordable way to differentiate a shelter from its regular, featureless cousins. Branding the whole canopy is more expensive, plus it’s permanent; therefore, these wraps offer flexible means to give your audience what they want, ideal if you have more than one demographic.

Thirdly, the colours, ideas and motifs you can create are really vivid – as long as you choose an experienced valance wrap printer like us. Surf & Turf can take almost any concept you’re set on, and proof it for the banner wrap design that’ll slip most perfectly into the rest of your events aesthetic.

Curious? Get the precise, incredible valance banner wrap you’ve always wanted, if you didn’t know it till now! Call our team on 01925 819608 or leave us a request today before another event muscles into your professional life.

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Forget The Wet: Tools To Help You Survive Rainy Season

Drip, splash, squelch. This trio of soggy sounds are ubiquitous in British autumn. The heavens can open for days at a time, meaning we have to find ways to deal with the problems that rainy season poses: leaks, puddles, and perhaps even potential flooding.

The last thing you need is your event/exhibition stall succumbing to bad weather. Fortunately, that’s where we can help. We’ve got all the supplies you could possibly need here at Surf & Turf to help you forget the wet – keeping you, your team, and your visitors bone dry.

Rain gutters

If you’re tying two instant shelters together to create an attractive undercover event space, there’s always the risk of leaking at the attachment point. Heavy rainfall can lead to high amounts of moisture gathering on the surface, creating a potential hazard as water drips through to the floors and surrounding areas of your shelter.

At Surf & Turf, we store specialised rain gutters designed to solve this dilemma. Built with rapid-speed set-up in mind, these rain-channelling devices are easy to fasten to your instant shelter, utilising a Velcro strap. If you’re anticipating particularly testing conditions, our elite rain gutters are the highly toughened, sharper alternative.

Parasols

People often associate parasols with the sunshine, but the models we have here at Surf & Turf are equally suited to drizzle and downpours – offering you the chance to build a cosy, covered outdoor arena for staff and visitors.

Suitable for both residential and commercial use, our parasols are constructed with premium-grade water-resistant materials and are ready to order in a number of different sizes – with full printing and branding options to boot. You can also pick out various base plates and take advantage of protective cover bags to keep your parasol dry outside of event hours.

Repair kits

When the rain comes tumbling down, any stall or stand is prone to potential damage. Excessive damp can weaken material and loosen fittings, which is why you always need to have a repair kit on hand for the worst-case scenario.

Here at Surf & Turf, we have repair kits for instant shelters and inflatables available, offering you the essentials required to fix problems quickly so you can avoid shutting your stall down in adverse weather. Every kit comes with water-tight adhesive coverings, tape, a tube of repair adhesive, and disposable gloves for safe, hygienic mending work.

Prepare for the wet today and ensure your stall remains immune to the troublesome autumn weather. If you need any assistance sourcing the types of rain-proof products that can help you survive below darkened skies, give the Surf & Turf team a call on 01925 819 608 or send an email to info@surfturf.co.uk. We’d be delighted to tell you all about the different types of waterproof products we have in stock.

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The Secret To A Successful Sports Stall

Goal! Hole in one! Slam dunk! These are the exclamations you could be teeing off at a fantastic exhibition. The challenge is finding a stall that shows what your brand is capable of – and a sports-themed offering, more than most, has to be bright, fun and ready to inspire.

Luckily, thanks to events experts like us, you’ll find lots of ways to spruce up your sports stand. Whether you’re a team, charity or business, here are a few ideas that can help you draw in a raft of interest.

Athlete-friendly flooring

Indoor events aren’t that much of an issue: anyone can stop by and see what you’re up to. But outdoor gatherings are harder to prepare for, since there’s the chance of mud, rain and soaked-through shoes. We recommend buying some adaptable sports flooring to build a space – both inside and beyond the main shelter – that’s kind to trainers, saving them from a washout.

Floor panels can be clipped together in shades of red, grey, green or black; whatever suits the aesthetic of your brand or team colours. In addition to the protective layer they put between players/delegates and the ground, sports floor tiles can take the shock of running feet, keeping people agile if you’ve set up an ad hoc court for a game.

Branded flags for a clear message

What can bring a sense of occasion? That’s right: giant flags printed with the core of your visual branding! Hoisted above your stand, they mark the ceremonious attitude of the fact that you’re there – and ready – to put a unique spin on a sporting event.

Flags can also be used to designate milestones on a cross-country route, or declare boundaries that people should pay attention to. Surf & Turf can design tailored, eye-popping promotional flags from any graphics you want to include. This might be a team name, an introductory tagline for a product… the possibilities are endless.

Inflatables with plenty of style

Sports fans respond well to physical energy. In practical terms, this may lead you away from more traditional shelter models for your HQ, and open the possibilities of an inflatable shelter unit. The Expo Dome, for instance, has a curved shape that’s better suited to the implications of sporting endeavour i.e. that games are meant to test our limits, not put us in a box…

That’s matched by the removable wall sections around the centre point, which can be taken away for a freer feel. What’s more, the Expo Dome inflates within a couple of minutes, so you can take your stand to wherever it’s best served. Again, personalised branding is available to maximise appeal.

The choice is down to you, of course, but we love debating the big wins of a sporting exhibition, and how we can help you achieve them. The ball’s in your court now… Call our team to discuss anything we’ve raised, or browse our store for some of the most prestigious events kit in the UK.

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Whatever The Weather: Best Shelters For Every Season

Come rain, sleet or shine, there’s no stopping your event schedule. Or at least, there shouldn’t be: your business/charity/sports team has too much riding on these efforts at growing your audience. Dark clouds have no place ruining a shelter kit that’s worth your investment.

Saying that, though, we don’t want to leave delegates feeling boxed in when they don’t have to be – your stand should have a bright, welcoming mood all year round. So it’s surely best to go for shelters that can do well in any weather…

How do you find them? It’s a fair question, which is why the Surf & Turf team have compiled our top all-season shelter picks.

Canopro Elite w/ Extended Rain Canopy

Countless clients have seen what the Canopro range can do for their stability and brand presence. The frame is built from 2mm gauge aluminium, more than enough to withstand a mid-level breeze. We can customise any branding on the sides and roof – a great benefit when you consider the shelter stands over 3 metres from the ground when erected.

To prepare for lashing rain, we suggest buying the canopy variant, there for extending or retracting. A 6m x 3m model (with a rain canopy, anchor kit and joint protectors) adds up to less than £800. For regular exhibitors, it’s not to be sniffed at.

Robusta Compact

For a smaller brand base, check out the Robusta Compact model – the clue is in the name! When this arrives, it’ll come with fully waterproof canopy attachments, so you can wall it in if there’s a shower on the horizon, or open it up when the sun’s blazing. Each of these are supported by special, reinforced zip features, and a waterproof carry bag for transport.

There are bigger Robusta shelters, of course, yet we’re a fan of this more modest design for those who like to pack up and switch up in a flash. When you’re eager to de-camp for a better spot, take advantage of the quick-pull pin fixes that make this shelter a (convenient) pleasure to use.

Canopro Lite Clear

Don’t confuse our lite and elite designs… They’re subtly different, mostly because of the thinner aluminium legs (1.6mm for the Lite version) and, therefore, less weight when carrying it from one place to another.

However, for all-season mastery, the Canopro Clear Lite has an ace up its sleeve: transparent sides that’ll show off your display piece when it’s tucked under the canopy roof! Anyone strolling past will see what you have to offer, whether it’s a jam collection, dirt bike, or any sort of towering business display. In essence, you’re able to keep the shelter light, dry and product-centric, which is key for brands that don’t want to lose any of their lustre through the day.

Found a shelter on our list that’ll do the trick for your event plan? Maybe you want to see what else is on offer? Browse our online store to get the real picture of what Surf & Turf is made of…

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