Blow Up Your Brand This Summer With Inflatables

With such a vast range of event kit options to boost exposure for your brand, it’s difficult to determine what’ll be most effective for your organisation. A traditional instant shelter is certain to draw crowds, but have you considered the influence of inflatables?

They’ve proven successful time and time again at blowing up a brand’s awareness in spectacular fashion. We’ve put together just some of the ways that they’ll prove beneficial when it comes to inflating your business’ impact this summer.

Add an element of fun to an event

When you think of inflatables, your mind automatically goes to bouncy castles and balloons, both of which are associated with summertime events and celebrations. Attendees will notice your brand as the one that’s bringing the fun in the sunshine, meaning there’s no chance of it being forgotten. If you want to liven it up even more, illuminate the entire exhibition with an inflatable light tube – perfect for producing a lively atmosphere and promoting your brand long into the summer evening.
Attract attendees to your stand

Quite simply, inflatables stand out – so people naturally gravitate towards them. Your presence at the event will be maximised, with your brand staying firmly in their minds long afterwards. And no one will have trouble navigating their way to you – the inflatables will quite literally put your brand a head above the rest. You can even use inflatable arches to guide attendees to the entrance of your stand.

Show off your branding

Opt for customised branding to make the most of the attention-seeking inflatables, whether you require simple printing or full flood photographic sublimation. Your organisation will catch the eyes of all passers-by, broadcasting its messages to the masses. If your organisation needs to regularly switch branding or messaging, the interchangeable printed door panels of the inflatable spider dome make it an ideal choice for different campaigns or brands.

Defence against all weathers

You’ll be shielded come rain or shine. Our inflatable awning is waterproof, or you can use the GYBE inflatable star tent, which is not only a great structure to keep sheltered under, but also incredibly eye-catching. If you’re worried about heat causing inflatables to over expand, all our sealed domes have inflation pressure release valves for additional protection.

Strength in all situations

Inflatables may be a lightweight solution, but this won’t cause wind to be a worry. The strong GYBE inflatable tents are made from rip-stop Dacron material, and the inflatable arches come with tie downs and sand weights to keep it steady. And if you’ve got a weekend event, choose an inflatable to last the test of time – the spider dome seals air for up to two days so you won’t need to reinflate.

Whichever inflatable you opt for, using them at your event is sure to blow up your brand in no time. To find out more about the items that’ll amplify your impact, get in touch on 01925 819608 or email info@surfturf.co.uk.

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How To Bootstrap Your Event Marketing Plan

When looking at the budget for your event marketing plan, it may be tempting to simply cut down on costs by dropping certain types of promotion altogether. However, a reduction in marketing can negatively impact the success of your event.

Instead of going down this route, you can lessen the costs in other ways. We’ve put together money-saving advice that’ll bootstrap your event marketing plan for the better.

Negotiate before purchasing
Discover better prices for your products by shopping around. Suppliers you’ve used previously may not be offering you the greatest value for money, so ask for quotes from a few different vendors. Ensure you’re aware of precisely what they’re providing – is custom branding included in the price of your parasol, for example, or will it cost extra?

It’s also a good idea to negotiate before the business’ bank card has left your hand; even small discounts from each supplier could result in significant savings as a whole.

Buy items rather than hiring

If this isn’t the only event you’ll be attending in the near future, it may be more cost-effective to purchase exhibition kit instead of hiring it. If you opt for custom printing, ensure a rebrand, or a change in crucial details such as website address, won’t be happening anytime soon.

Although buying products may cause you to go outside your budget in the short term, spreading the costs over multiple events will allow you to cut costs majorly in the long run.
Purchase package deals and in bulk

It may be that you’re purchasing several items from the same supplier, and so buying in bulk or a package deal may be cheaper. Or perhaps the event organiser could be working with their own suppliers to offer deals that could reduce your costs substantially.

These deals often offer a diverse range of items for your event kits – Surf & Turf has various packages available that include not only instant shelters, but other equipment such as sidewalls and flags. Packages like these provide you with all the necessary promotional tools at a discounted price.
Get interest-free credit

For startups in particular, purchasing items rather than hiring or buying in bulk can affect a business’ short-term cash flow. Instead of thinking ‘we can’t afford this’, you could buy items on credit. Ideally this would be interest-free, reducing the risk of costs ballooning in the future.
Surf & Turf offer interest-free credit on all our event kit, meaning you can enjoy the benefits of promotional products without worrying about unaffordable repayments. [More details]

With Surf & Turf, you can bootstrap your event marketing plan without compromising on the necessities. To find out more about our interest-free credit or available package deals, get in touch on 01925 819608 or email info@surfturf.co.uk.

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How To Grow Your Green Event Plan

Events are certainly exciting experiences, but in the midst of all the exhilaration, it can be easy to forget about your impact on the environment.

Those coming to your stand may not see you as ecologically aware if you clearly haven’t ‘thought green’ when preparing for your event. Thankfully, we’ve put together some simple steps to help you grow an eco-friendly event plan.
Choose a shelter that can be reconfigured

An instant shelter is a necessity for any event, particularly those outside in the British weather. However, a shelter for one event may not suit the requirements of another, resulting in multiple purchases. Not only is this not cost-effective for your organisation, it’s not healthy for our environment either.

Thankfully, this can be easily combatted. There are numerous shelters available that can be reconfigured. The Canopro Elite Instant Shelter, for example, has five adjustable height settings, meaning your event kit can suit a range of locations and purposes. Additionally, this shelter has sides which are interchangeable to match the weather conditions of the day. An environmentally aware and flexible product indeed!

Opt for recyclable equipment

Event kit is manufactured using various materials, but not all of these are recyclable. Products made using non-recyclable components will likely end up in a landfill when their time is up, rather than be reused.

However, aluminium can be fully recycled. Therefore, if possible, opt for this more sustainable material when choosing your event products. The Canopro Lite Instant Shelter uses aluminium frames, making it ideal for any green event plan.

Flooring can fit this criterion too – Surf & Turf’s interlocking solutions are composed from recyclable polypropylene. It’s also unlikely you’ll need to buy additional flooring, because damage is easily repelled by the easy-to-clean and UV-resistant surfaces. This means it’s friendly on your organisation’s budget and on the environment, cutting the need for further production and purchase.

Pick energy efficient accessories

Not only is LED lighting highly energy efficient, using less electricity for the same level of brightness, they are also significantly lower in cost.
Our mains-powered and rechargeable LEDs will efficiently shine a light at your event – they have a very lower power consumption (less than 30 watts), and use no ultraviolet or infrared radiation. On top of this, they have an incredibly long lifetime of 25,000 hours. This equates to 1,041 days, so unless you spend the next three years at events all day every day, you’re unlikely to purchase them again any time soon!

Being green in your event preparation is actually easier than you’d think; you just need to choose the right products. To find out more about the items that can help your event planning grow green, and in turn make your organisation flourish, get in touch on 01925 819608 or email info@surfturf.co.uk.

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April Showers? Survive And Thrive With These Handy Tips

April is supposed to be the month that heralds the start of spring – and with it beautiful sunshine. Anyone who lives in the UK, however, knows that this is not always the case. Instead, year after year, we are graced with a guarantee of ‘April Showers’.

This has actually been a phenomenon since 1886, caused in the most part by the position of the jet stream. However, with the increasing intensity of the UK weather meaning that storms are so bad they actually now have names, the chances of wet weather in April is even higher.

Although we hope Storm Hector doesn’t greet us this month (or at all!) it is always best to be prepared, especially when it comes to exhibiting in the rain. So we’ve put together some handy tips to ensure your event can not only survive, but thrive, in the impending challenging weather conditions.

Cover your exhibition

Your pop-up banners, merchandise freebies, and shiny leaflets all ruined by a downpour? No, that doesn’t sound like our ideal exhibition either.

At the very basic level of protection, you need to ensure your stall is covered. Surf & Turf has a variety of products that can serve these basic needs, including our Canopy Elite Instant Shelters which, as you can guess, shelter your stand from the rain. If its choice of 11 sizes isn’t enough and you require more than one shelters joined together, you can reduce the chances of a leak at the join by using our rain gutters.
Ensure your kit is waterproof

Although having some form of instant shelter is all well and good, if it is not waterproof a particularly heavy downpour can pose a bit of a problem. To improve your organisation’s chance of surviving an exhibition in the rain, a waterproof shelter can make all the difference.

Our Canopy Elite Instant Shelters are waterproof, and there’s the option of one with an extending rain canopy too. On top of this, we have parasols that are water and UV resistant – just in case the British weather has a change of heart and decides to let the sun shine for once!

Watch out for the side effects
It is not just simply rain showering on your exhibition that you have to worry about. Wet weather can also have side effects on the ground, particularly if it’s been pouring down for a while before you arrived to set your stand up.

Stepping in slippy mud isn’t something anyone wants to do, especially at exhibitions when we’re often wearing our best shoes. You certainly wouldn’t want visitors to remember your stall as “that one where our shoes got ruined”, would you?

To combat this, you can get flooring for your exhibition. We provide ground layer tiles with non-slip surfaces, meaning any visitors (even those with already wet shoes) won’t have any safety concerns about approaching your stand. This is ideal for your organisation’s peace of mind, and may also be the deciding factor for potential customers in choosing your stall over another’s.

Exhibiting in the rain doesn’t have to turn into a downpour of events if you have the right kit. Aside from the mentioned products, Surf & Turf have even more of a variety to help with your chances of exhibition success. Get in touch on 01925 819608 or email info@surfturf.co.uk to find out how we can support you.

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Must-Have Accessories For Motorsport Season

When the mornings begin with sunlight spilling through the windows, many of us start looking forward to summertime. For racing fans and petrolheads, this is a particularly exciting time of year. When it comes to this crowd, sunshine signals the start of the motorsport season – and it’s time to start getting ready for the big events.

Here, we point out all the must-have accessories you’ll need for the season ahead, helping you run an exhibition stand that racing fans will be talking about until this time next year.

Start your engines…

Visual impact

Equally adept as authentic start/finish line markers as they are at adding a playful advertising touch to your stand, our inflatable arches are perfect for any motorsport occasion.

Designed for maximum visual impact, these pieces are super easy to set up and are available with full branding – meaning you can cover the arch with your organisation’s colours and logo so that your stand never goes unnoticed.

Storage solutions

Every motorsport stand simply must have a workbench – and we’ve got two of the finest on the market available at Surf & Turf.

The Paddock Bench is a simple, strong and sturdy option with a single surface to support packed toolboxes, whilst The Grand Prix Workbench offers three shelves of space with a kart tyre storage rack. Both can be folded away for easy transportation, clicking back into place in rapid fashion.

The Large Sidewall Bag is also ideal for carrying bits and bobs, including spare tools and tent fittings.

Other essentials

To ensure everything goes smoothly at your next motorsport event, it’s worth equipping yourself with accessories to speed up any repair work that might be needed on your stand – and ones to maximise relaxation!

The Director’s Chair is a particularly popular accessory amongst racing fans, arriving with a fold out table for taking notes or storing drinks and snacks whilst making observations. Available in five colours with full branding, The Director’s Chair can also be folded away for stress-free transportation.

And of course, you can’t forget your Tool and Repair Kit. These combo packs are crucial companions for any exhibition – motorsport or otherwise – helping you keep your shelter in quality condition no matter what the weather throws at you.

Surf & Turf: The go-to place for motorsport equipment

We’ve got everything you could possibly need for a motorsport event right here at Surf & Turf. Even if you’re looking for something in particular that you don’t see listed above, we can still help.

Get in touch with our staff on 01925 819608 or info@surfturf.co.uk. We’ll happily point you in the right direction and answer any questions you might have.

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Spring To Action: Introducing Our New Parasol Range

Smell that? It’s the sweet scent of spring, as welcoming as that of a home-cooked breakfast on a Sunday morning. With spring comes sun, and with sun comes a wide array of open-air events across the country. These are the perfect places to promote your brand in a warm, sunny atmosphere – but you’ll need the right kit to take advantage of the opportunities.

You’ll be glad to hear you’re in the best spot. We’ve recently added top-of-the-line parasols to our terrific catalogue of events gear, which are sure to prove essential additions to your imminent outdoor gatherings. Here, we take a look at our parasol range in closer detail.

Our premium parasols

With any parasol, you need to be looking for two main attributes: dependability and versatility. There’s no use having an umbrella that succumbs to testing conditions, and a rigid parasol can cause all kinds of space issues when it comes to setting up your stand.

Our premium parasols are not just built to last, they’re also flexible and adaptable. Suitable for both residential and commercial use, these umbrellas comfortably beat away beaming sunrays without incurring UV damage, standing tall in strong winds whilst retaining their sense of integrity.

They are also designed with an easily manoeuvrable opening and closing system, making set-up and take-down an absolute breeze. The selection of bases available also means you can pick a parasol that meets the demands of your event, with moveable and in-ground options.

Lastly, there’s also full branding available, which means you can change the look of your parasol to reflect the values and colours of your organisation.

Our Café Series

The Surf & Turf Café Series consists of some of the best-looking and toughest parasols available on the market today. Marine-grade anodized aluminium material means there’s never any need to worry about rising rust, chipped paint, or weathered timber in need of repair.

These parasols are extremely lightweight, too – which means you can take them from one show to another effortlessly. They’re also available in a wide variety of colours, with a 2-year warranty accompanying every umbrella for complete peace of mind. For events and exhibitions during the hotter months, Café Series umbrellas really are the perfect solution – offering maximum shade and a gorgeous, striking look to your event stand.

For more information about Surf & Turf parasols, get in touch with our team today on 01925 819608 or via email on info@surfturf.co.uk. We’d be delighted to answer any questions you might have about our umbrellas or any other products you’re considering for your next event. Contact us today and we’ll ensure you’re the stand-out stall at that upcoming sunshine-swamped expo.

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5 Tips For Marketing Your Next Event

Promotional events are like a cake. Each layer, by itself, is undoubtedly sweet, but the way they are combined makes the whole thing worth biting into.

At Surf & Turf, we give you the icing on top – via our Instant Shelters and accessories – for a business, charity or sports team. Yet you shouldn’t stop there. Your stand will be contained to one space, and a single day, if you don’t interweave your other marketing material.

What do we mean by this? Here’s how to make a shelter work seamlessly with the rest of your branding resources…

1. Behind-the-scenes social photos

If this is your first event with a new shelter kit – or any promotional gear, for that matter – use your social channels to give a glimpse of what’s to come. Businesses should make their followers feel like they’re in an exclusive club. Snapping images of your events materials when you’re picking them up, designing the prints or doing a test setup is sure to help generate excitement.

2. Post comments about the event agenda

Whether it’s a conference or a more casual affair, there may be a series of talks, demonstrations and/or competitions when the big day arrives. Do your business a favour by tweeting and sharing thoughts on the event’s key topics. Tag panellists, hosts and delegates that are relevant to your own venture. What are they saying about your industry? Furthermore, what do you have to add to the conversation before meeting them in person?

3. Work on the shelter logo and colour scheme

The best Instant Shelter providers allow for custom printing so that you can display tailored messages, branding and colours on the items you want. It’s important that the shelter is easily recognisable and forms an extension of your business identity. Logos can be replicated, whilst key information can be reinforced with bullet points and taglines. Discuss every request with your shelter experts before signing off on the concept – Surf  & Turf can use existing designs or create new artwork on request.

4. Create a live feed on the day

Okay, it’s time for action – the conference/market/trade show is in full swing. You’ve perfected your event stand and have a small army of team members dedicated to the cause. Why not record your activity? Facebook Live, as well as Twitter’s Periscope function, are there to help show your followers whatever’s happening on the ground. Snapchat, Instagram and other channels have their specific video streaming settings too. ‘Going live’ is a great way to increase engagement with your brand; your fans on social media can see your stand in all its glory and comment on proceedings, even if they’re not actually at the event.

5. Wrap the experience up in a summary video

Even when you come home, exhausted and happy from the last 24 hours, the event doesn’t have to vanish into the ether. By hiring a production crew to film the day, and your role in it, there will be plenty of material for a fun, well-edited showcase video. This can be used on your website, or sent out to contacts who signed up to learn more about you. As ever, the more visual exposure your event gear receives, the better your investment.

First-class shelters, banners and lighting fixtures can make people dizzy with expectation. Explore our catalogue of events products, and call our Surf & Turf specialists for further advice. Roping an Instant Shelter into your broader promotional ideas can really help drive your business objectives home.

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Exhibiting Abroad: What You Need To Succeed

It’s often said that ‘the sky is the limit’ when setting out to dominate an industry. Eventually, however, that may become a literal marker of where to go next… Jetting off to another country will expand your horizons, both in terms of who you can sell to and what you can learn from other events beyond the UK.

There are many advantages to exhibiting abroad. If you’re preparing to do this for the first time, take a moment and read our tips for how to pull it off, with barely a hitch in your event plan.

Buy everyone medical insurance

We’re very fortunate to have the NHS. But it does mean we aren’t used to arranging and paying for health insurance, which your team most certainly requires when travelling internationally. What happens if a member of the event force gets sick? Something may occur that results in an operation, hospital stay or a run of expensive medication.

To cover all bases, we urge you to check out health insurers via a comparison site. The best providers are those that allow the addition of more locations without upping the insurance premium. Remember to declare existing medical conditions, such as asthma, that won’t be covered if they incur costs on the trip.

Invest in high-strength flight cases

Some airlines are notorious for breaking or losing their passengers’ things. A baggage handler’s technique is more likely to be a two-handed vault than a careful, orderly placement of items in the cargo hold. This doesn’t bode well for events equipment. You may have shelter tools, signage, support frames and media technology that is too fragile to bear such treatment.

Flight cases are an essential part of your travel prep. We stock 12mm and 9mm plywood models with up to eight handles, for industrial-grade protection during flight time.

Set aside an emergency stash of cash

Again, what’s the worst that could happen? It’s hardly a nice thought, but it’s worth tackling if we want to skirt a disaster in a place we don’t recognise. What if a key individual gets lost one night, without their wallet, and needs to grab a taxi to the hotel? How about a client dinner that cleaves your budget in two?

There are so many ways to lose money extraneously when we’re ‘on tour’. Trust us – you will end up spending more than you factored in at the outset. Bite the bullet by forming a Plan B fund for the team to use when they’re in dire straits. Obviously, do the currency exchange before you leave the UK to benefit from kinder rates.

Bring plenty of side wall bags

The walls of your Instant Shelter may be the most precious thing of all, in terms of physical gear, to conserve for the journey. If the shelter itself falls flat, your time and financial investments will diminish. It’s just not worth risking a shaky, subpar structure on a big exhibition date.

Surf & Turf’s side wall bags can care for the material you choose as the heart of any promo strategy. They can hold tough UV-resistant fabric, shelter pegs, and small extras that will encourage a high-functioning trade show schedule. A zip top and comfortable handle ensure that taking these bags with you is never a chore.

Prior to taking a brand somewhere fresh and exciting, call the Surf & Turf advisors – we have been in the events sector for many years, and know exactly what a British events force needs to fly the flag for great business.

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Your First Exhibition? Things To Prepare For…

Your first exhibition is always an exciting experience. Setting up a stall with your brand, team or charity name plastered across the front is a proud moment, and you’re sure to feel fulfilled when guests come wandering by to take a look.

There’s a bit of a learning curve that comes with exhibition selling, so you shouldn’t feel pressured to take an expo by storm on your very first attempt. That said, the more prepared you are, the more confident you’ll feel, and the more attention your stall is likely to receive right from the off.

Here’s how you can ready yourself for that primary event and ensure it all goes smoothly.

Attracting a good crowd

You’ll feel a thrill whilst you prop up your stall, but this can dissipate quickly if event attendees don’t cast a second glance in your direction. That’s why it’s worth adorning your expo stand with items that make you stand out.

At outdoor events, inflatables are always a good way to turn heads. If these don’t appeal to you, special LED Lighting can be just as affecting – especially at evening expos where most other stands are encased in darkness.

Specialised flooring solutions will also prevent intrigued parties from abruptly cancelling their visit to your stall because of wet, muddy, hazardous-looking walkways en route.

Showing off your brand values

There are all kinds of different ways to shout about your stall. By choosing items carefully, you show passers-by exactly what your brand stands for without even opening your mouth.

For brands with a fun, upbeat message to share, inflatable impact cubes reflect your light-hearted and carefree attitude, whilst exhibition tables can also show you mean business.

To make a clear statement about what your brand stands for, choose printing. Valance wraps can project your image and taglines across the opposite side of the room/field – attracting as much footfall as possible.

Being ready for bad weather

No matter how much promotional material you acquire, the crowds won’t come anywhere near if the stall gives way to bad weather.

Premium, waterproof materials that stand strong in windy weather are essential for success in outdoor expos. British weather is notoriously fickle, and if your stand is safe, warm and dry, you’ll attract the bulk of the crowd.

Instant shelters can provide you with the necessary cover, and it’s always a smart move to carry repair kits so you can patch up any sudden damage.

Guarantee you’re ready for your very first exhibition with event kit from Surf & Turf. We have everything you could possibly need for any event, including shelters, promotional materials, parasols and flooring solutions.

If you’re seeking support or advice, our friendly team will be delighted to help you pick the right products for your needs. You can get in touch on 01925 819608 or info@surfturf.co.uk at any time for more information.

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Picking The Perfect Events Package

Is there a formula for nailing your event plan? Whilst we can’t claim the same kit works for everyone, there is a benefit to choosing one of Surf & Turf’s Instant Shelter packages. They are an affordable, generous core to your exhibition. Each has been wrapped up for certain needs over others; the question is, which one’s right for you?

 

With that in mind, we’d like to clear a few things up regarding the packages we offer. There are four Surf & Turf bumper deals to explore – here, we’re going through each of them, gauging their personality in turn.

1. Fully Printed

Your basic Instant Shelter setup has to do three things. First it must lend a safe, protective space for delegates and exhibitors. Second, it has to withstand harsh weather outdoors. And lastly, the shelter is a statement for your brand – every inch of the canopy is a potential marketing tool.

Our Fully Printed deal gives this last point plenty of focus. You get a Canopro Lite or Elite shelter design, with four, single-side-printed walls that display whatever logos or imagery you want. Small businesses will find it useful in a packed exhibition, where there’s limited room for more extensive promotional aids.

2. MX Package

Motorsport teams will be keen to take on the next in our Instant Shelter collection. Unequivocally, the MX Package is the best choice for dirt tracks, races, cross-country sprints and vehicle demonstrations in the sun, wind or rain.

You’ll still have a digitally-printed rear wall, but it comes with a blockout feature. Half-walls at the side are more useful for getting a view of the action, whilst a Surf & Turf anchor kit ensures everything is pinned down, even in the most extreme conditions. The Canopro Elite version starts at an extra £90 from the previous pick.

3. Impact Package

For those with a little more cash to spare, why not upgrade your brand’s reach and visibility? The Impact deal plants a Centre Peak Flag on top of your Instant Shelter. It’ll flutter proudly above your main visuals, guiding people to the stand from afar.

Granted, it’s a small touch, but the repercussions can have a big effect on who remembers your name when they leave the event grounds. Just like the side walls, our flags are totally bespoke: tell us what you require, whilst making use of the same broad options in the Fully Printed offer.

4. Instant Event

Medium and larger-sized brands will have a (literal) field day with the Instant Event grouping. Prices range – same as the Impact – from £1,349 to almost £2,500. The cost, though, pays off substantially, as you get four digitally-branded side walls, a canopy, the anchor tools and two Feather Flags or Teardrop Banners.

That means you’ll be causing a serious promotional stir. Culinary, fashion, health and tech brands can all leap into the Instant Event Package’s expository advantages. The twin flag attack is not to be sniffed at, especially since it’s customisable for a ground-level or raised installation.

We want to give every customer the best Instant Shelter deal for them. Call our experts today for advice, if you haven’t run into the perfect match quite yet.

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